UK publishers focusing on mobile in 2010
The recent Association of Online Publishers (AOP) census showed that mobile has jumped to the top of the priority list for 2010. In terms of investment this year, mobile was most important with 75 percent of AOP members identifying it as the top priority ahead of cros-media (53 percent) and audience development (47 percent).
In addition, the census revealed that the biggest challenge for publishers in 2010 was mobile and apps (51.4 percent), ahead of ROI measurement (41.2 percent) and database development (40.5 percent).
These figures just continue to show the increasing importance of mobile as a medium. The hackneyed phrase ‘the year of mobile’ has been constantly touted in the industry since the birth of the ringtone industry, but 2010 is certainly looking like a great year handheld devices