Speakers’ corner: Mobile Squared Roadshow Europe
In partnership with leading analysts Mobile Squared, Camerjam is running the Mobile Squared Roadshow Europe on 29 September 2010 in London. Every Friday we will pose 3 questions to some of our speakers and you can see the answers below:
Hein Wils, Project Leader AR tours, Stedelijk Museum Amsterdam – NETHERLANDS
1. How many phones do you own?
I have three mobile phones. An iPhone 3gs for daily use, a Motorola Milestone with data-access only to test AR on Android and a Nokia from the last millennium just in case all other phones fail.
2. What is your favourite mobile advertising campaign?
My favourite mobile campaign is non-existing. I’m blown away by the amount of attention Layar generates without spending a dime on advertising. The whole world knows who they are!
3. What was the last app you downloaded?
The last app I downloaded is the UAR app made by the NAi, the Dutch Institute for Architecture. The NAi made several hundreds 3-d models of buildings in Rotterdam which are shown in the Layar based UAR application. Ask me this again before the event because I’m sure I will have downloaded plenty more apps by then.
Check out the press release relating to the Stedelijk Museum’s AR activity
Fee Beyer, Product & Innovation, Deutsche Telekom – GERMANY
1. How many phones do you own?
3 phones: (iPhone 3GS, Android & Blackberry).
2. What is your favourite mobile advertising campaign?
Shazam and Nivea.
3. What was the last app you downloaded?
The iLiga South Africa Soccer app and then a really nice Gallery Guide for Berlin.
You can check out Fee’s great blog here
For more details about the Mobile Squared Roadshow click here, or if you are interested in sponsoring the event then please email jo@mobilesquared.co.uk
NEXT WEEK: Jonathan MacDonald from thisfluidworld and Oya Yasayan from OMD Turkey