MePlease Launches First National Campaign with PizzaExpress
Been waiting for this announcement for a while now and pleased it has come. Some great folk involved with MePlease and I for one will be keeping an eye on them in the coming months. Nice use of mobile across all handsets and importantly lets you chose your preferences and stay in control of how often you are contacted.
Check out the video of how it works here MePlease and Pizza Express
See the press release below.
LONDON, UK, 4th October, 2010: MePlease www.meplease.com has announced the official launch of its groundbreaking technology offering businesses powerful new ways to connect with customers on their mobile, along with easy social media sharing. PizzaExpress, the nation’s favourite high-street pizzeria, is among the first to take advantage of the new integrated social media and mobile platform in an upcoming national campaign.
PizzaExpress will be using MePlease to enable interactive customer voting during the final round of their ‘Create Your Pizza Challenge’, which has drawn over 48,000 entries since the competition opened. Through on-table displays in every PizzaExpress location from October 18th to November 14th, customers will be prompted to text-in their vote for one of the five finalist pizzas they would like to see on the menu – using MePlease. Once customers text-in, they will also be able to post their vote directly to Facebook to encourage viral sharing via MePlease.
John Sullivan, Director of Group IT at Gondola Group, PizzaExpress’s parent company, said, “We really like that MePlease enables us to directly engage with our customers using their trusted one-to-one communication channel. Recently over 10% of our MePlease users texted in for a special lunch event at our Richmond restaurant; this response rate was very encouraging and happened within 15 minutes of sending the initial call to action.”
MePlease’s unique mobile social platform makes any marketing campaign interactive, measurable and shareable. It has the ability to include voting, competitions, customer feedback, location check-ins and the sending of treats and promotions. This enables companies to help achieve specific business goals such as increasing loyalty, acquiring new customers, and driving footfall.
MePlease provides a seamless experience with social media, especially Facebook’s Open Graph, making it easy for anyone to share MePlease treats and invitations with friends. Importantly, however, with MePlease users are in control of what companies they hear from and how often.
Unlike mobile location or voucher-based applications, MePlease works on any phone and can connect with any business or service, from national brands to small businesses.
Steve Jarrett, CEO and Founder of MePlease commented, “Most businesses know they should be doing more with mobile and social media. I am hugely proud that our world-class team has created such a powerful, yet simple and fun way for businesses to engage with their customers and friends – while allowing each person to retain complete control about what they receive and from whom. There’s nothing else like MePlease available today and I’m really excited about the ways in which businesses are already using the platform.”
MePlease’s current clients include: PizzaExpress, Cineworld, Jack Wills, Nimax Theatre Group, Jongleur’s Comedy Clubs, Ted Baker, Waxy O’Connors’ Pubs, 333 Holdings, Kick Fitness, Tonicity Spa, William Thomas Hair, House Keepers London, Got Fitness and Fancy Dress.
More about MePlease:
MePlease was founded in May 2009 and has created an integrated social media and mobile platform that is transforming the relationship between businesses and their customers.
The MePlease platform offers powerful new ways to engage customers on their mobile and easy social media sharing.
The company has recently raised £1.3m in seed round financing and is led by a world-class management team from Silicon Valley and the UK, including veterans of Apple, Microsoft, Twitter, Ad IQ and Accenture.
Website – www.meplease.com
Blog: http://mepls.wordpress.com
Twitter: @me_please
More about PizzaExpress:
PizzaExpress is one of the UK’s best-loved restaurants, famed for bringing pizzas to the UK for the first time back in 1965. Founded by Peter Boizot, who was inspired by a trip to Italy where he witnessed pizzaiolos dressed in blue and white striped shirts tossing the dough high into the air, PizzaExpress now has over 370 restaurants on the highstreet.
Website – www.pizzaexpress.com