I’m pleased to announce that Real Madrid and Liverpool FC have both joined the speaker panel at Camerjam’s M-Football event on 21 January 2010 in London.

Real Madrid’s Head of mobile, Pedro Gonzales-Duarte will deliver a presentation outlining their global mobile strategy, while Liverpool’s head mobile consultant, Mike Dunphy will lead a 45 minute roundtable discussion on the opportunities for football clubs during the World Cup (TM). In addition, Sven Huberts, International client director at Marvellous (who head up Adidas’ mobile activities) also confirmed his participation this week. To view the latest agenda click here

Earlybird tickets are available until 30 November, priced at 200GBP+VAT. If you would like more details on regsitration then please contact my colleague Jo Lane on jo@camerjam.com or visit www.camerjam.com/events/m-football/register

This is what the speakers think of the mobile opportunities at the World Cup (TM)
“If a brand was waiting for the right time to try mobile, the World Cup(TM) IS the right time” Jonathan MacDonald, JMA
“Several advertisers have described the 2010 World Cup as the first mobile World Cup (TM).” Tom Bowman, BBC
“Football glues people together. Mobile connects people like no other medium. Together, they will make the 2010 World Cup (TM) a fantastic occasion!” Volker Hirsch

If you would like to sponsor M-Football then contact Peter Giblin on peter@camerjam.com

For regular updates on the event follow @jamescameron on twitter

Two thought leaders in their own right have joined the agenda for Camerjam’s M-Football event. David Cushman, who this week launched the consultancy firm 90:10 Group, will lead a business roundtable on how to use social media to mobilise the World Cup next year. David’s experience at Brando Digital, where he was Director of Social Media, and Emap, place him as a keynote thought leader on the subject.

In addition, Volker Hirsch will be leading a session on how mobile advergaming can be used to deliver brand objectives during the football event in South Africa next year. Volker certainly knows his stuff , particularly with his experience at Hands-On Mobile and Connect2Media.

Guildford, UK, 2nd November, 2009: Mobile broadband connections will exceed fixed-line broadband connections in 2011, according to a new report Taking Internet Mobile: UK, to be released by research and analyst house mobileSQUARED on November 5th.

By 2011 the number of active 3G devices in the UK will be 36.3 million, as well as 6.4 million dongles/embedded devices, taking the total number of mobile broadband connections to 42.7 million versus expected broadband Internet users of 42.5 million.
While the analyst house predicts Internet usage over the mobile phone to remain below traditional fixed-line usage during the forecast period of 2009-2014, the company’s research has revealed that between 1-10% of a company’s Internet traffic is already being generated from a mobile device.

“Mobile will become the primary access point for brands and businesses communicating with its consumers within two years,” said Nick Lane, chief analyst at mobileSQUARED, and author of the report. “Mobile is always-on, and the average user carries their device for an average of 16 hours a day. So if a company or brand is not already considering how to use mobile, then they need to because their customers are.”

However, not all of the 3G broadband connections in 2011 will be used for surfing by UK consumers. The report forecasts the number of mobile Internet users in the UK will top 32 million by 2014 (equating to 90% of 3G broadband subscribers), but believes the 32 million figure could be reached faster with clearer data pricing from UK operators as well as the introduction of variable data pricing.

“Data pricing in the UK is still confusing,” adds Lane. “Mobile operators and high-street retailers produce monthly magazines dedicated to handsets and tariffs, how can that not be confusing to the consumer? The number of mobile Internet users would expand even faster if mobile data pricing reflected existing models, such as variable pricing to appeal to the different demographics. The cash-poor, time-rich youth democratic cannot afford the flat-rata plans, so why not offer a data pricing concession to encourage adoption?”

During the forecast period 2009-2014, mobileSQUARED predicts mobile content and services revenues (including apps) in the UK will almost treble from revenues of £242.1 million in 2009. Similarly, the analyst house forecasts revenue from the core Internet-based mobile advertising models of banners and links, search and tenancy, to be worth £83.7 million in 2014.

The full report will be released at the Taking Internet Mobile Roadshow, being held at 76 Portland Place, London from 1:30pm. The Roadshow where research companies Lightspeed Research will be unveiling their research on the UK’s mobile Internet behaviour, and Trendstream will reveal how social behaviour on mobile will become one of the most powerful channels. All research is contained in the Taking Internet Mobile: UK report

Other speakers at the Roadshow include Microsoft, Movenpick (part of Nestle), Qualcomm, Pepsi, Vodafone, Ogilvy Worldwide, O2, Airwide Solutions, Mediacom, Flirtomatic, WeLoveMobile, Bango, iome, Sponge, Sony.
The Roadshow is sponsored by Airwide Solutions, Qualcomm, Bango, Smaato and Movenpick

To find out how to attend the Roadshow and receive a complimentary copy of the Taking Internet Mobile: UK report   or purchase the report from November 6th)   please visit www.mobilesquaredroadshow.com. The Taking Internet Mobile Roadshow is produced by events specialists Camerjam.

According to figures from a new survey into the German mobile advertising market 92 percent of 16-24 year olds in Germany would accept mobile advertising if they were incentivised. In the lead up to the Mobile Advertising Germany conference on 14 January 2010 in Dusseldorf, Aeneas Strategy Consulting & Management have released a factsheet from their consumer survey of the German market that also includes comparative figures from a survey on the U.K. market in June 2009. The figures also show that the German market has the potential to grow as only 19 percent of mobile users access the mobile internet more than once a month, compared with 62 percent in the U.K. as of June 2009.

The second phase of the Mobile Advertising U.K. project will take place in May/June 2010, culminating in an event for 150+ senior players from the mobile and advertising industries. As I get more access to the German research findings I will post them here.