camerjam blog
AppCircus Jury Annouced for Mobile 2.0 Europe
The AppCircus jury was announced yesterday and yours truly will be taking part as one of the judges. More information below and the deadline is 7th June so get your application in now! Present your app at the Mobile 2.0 Europe Developer Conference for FREE! Mobile 2.0 Europe is proud to host the AppCircus – [...]
» Read moreExclusive MSearchGroove Podcast With Event Keynote & Handmark CEO Reveals Challenges, Commercial Opportunities Ahead For Media Companies
Mobile Thinkers Debate Effective Publishing Models In Era Of Smartphones And iPads; Countdown To Premier M-Publishing Conference For media enquiries, please contact: Peggy Anne Salz Email: peggy@msearchgroove.com Mobile: +49 172 245 1028 LONDON, U.K. and COLOGNE, Germany – May 28, 2010 – Does the iPad represent an opportunity or a threat to content companies? Can [...]
» Read morePublishers must rethink ad strategy for mobile
The launch of the iPad in the UK has major publishers salivating, but an in-house ad sales rethink is needed to maximise ad revenues. As with the birth of any new medium, specialist agencies spring up to sell ads for the innovators and to evangelise to everyone else – just look at the burgeoning smartphone [...]
» Read moreUK publishers focusing on mobile in 2010
The recent Association of Online Publishers (AOP) census showed that mobile has jumped to the top of the priority list for 2010. In terms of investment this year, mobile was most important with 75 percent of AOP members identifying it as the top priority ahead of cros-media (53 percent) and audience development (47 percent). In [...]
» Read moreThe Times should concentrate on mobile
The free vs. paid-for content debate was re-ignited recently when it was revealed that The Times and Sunday Times websites will charge £1 per day or £2 per week to access their content from June. Last September, News Corp CEO and chairman Rupert Murdoch got the ball rolling when he unveiled plans to extend the [...]
» Read moreLayar opens for mainstream business
Layar is an open Augmented Reality platform, enabling publishers and producers to create engaging AR experiences. The company is based in Amsterdam, the Netherlands, and employs 20 people. The application can be downloaded for free in Android Market and iPhone (available by end of February 2010).
» Read moreNationwide Building Society campaign boosted by mobile
According to figures released by the IAB this week, mobile can boost online advertising effectiveness. OK this is not be surprising to those in the mobile industry, but it is certainly welcome news with click through rates up 150 percent and brand recognition up by 43 percent. The IAB partnered with research agency Brand Driver, [...]
» Read moreCall for speakers – Mobile Squared Roadshow
CALL FOR SPEAKERS – CLICK HERE FOR FULL DETAILS Following the successful launch of the Mobile Squared Roadshow in November 2009, I am delighted to announce that we are rolling the Roadshow out across 4 continents, starting with Asia in Sinapore in May 2010. Confirmed dates are: 5-6 May 2010, Singapore 1 July 2010, New [...]
» Read moreEssential reading – Tomi Ahonen Almanac
The always inspiring and excellent Tomi Ahonen has released his 2010 Almanac which is available for immediate download for 9.99 euros. Go get it now! Here’s an excerpt from his blog: “This is the 2010 Edition of the TomiAhonen Almanac, where every chapter has been thoroughly revised and updated. The page count is up from [...]
» Read moreAdmob to offer $1,000 to new advertisers at M-Football
Any brand that attends the M-Football conference and that has never advertised on Admob’s mobile ad network will receive $1,000 of free advertising spend. To register for the event click here or email james@camerjam.com for more details
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