Camerjam :: M-Football

About

Overview

DOWNLOAD THE PRESENTATIONS

M-Football 2010 took place on 21 January 2010 in London attended by 150 senior executives from global brands, football and trade associations, global mobile network operators, advertising agencies, media agencies, broadcasters, device manufacturers, mobile ad-networks, sales houses, aggregators, football clubs and players, mobile technology providers, infrastructure manufacturers, search engines, social networks and journalists.

Mon, 25 January 2010

Check out an Interview with Pedro Duarte Gonzalez, Real Madrid's head of mobile talking about mobile revenues.

Mon, 25 January 2010

See part of Layar Co-Founder Claire Boonstra's presentation from M-Football looking at augmented reality and sports.

Tue, 26 January 2010

See Mark Curtis’ presentation from M-Football courtesy of Telemedia360 Wisdom of the Crowds

GOLD SPONSOR

LANYARD SPONSOR

DRINKS SPONSOR

PARTNERS

Venue

The magnificent Emirates Stadium has become a landmark piece of modern architecture dominating the north London skyline. One of the most technologically advanced arenas in world football, the Emirates Stadium’s state-of-the-art facilities make it the perfect venue for M-FOOTBALL.

Address

Emirates Stadium
Ashburton Grove

London

N5 1BU

Map

GOLD SPONSOR

LANYARD SPONSOR

DRINKS SPONSOR

PARTNERS

Agenda

09.10

The Big Picture: What is the context of mobile?

Jonathan MacDonald, Founder, JME.net
09.30

The role of customer in co-creating the future of mobile

James Parton, Global Head, O2 Litmus
09.50

Global mobile innovation update

Tomi Ahonen, Author & Consultant
10.25

Augmented Reality

Claire Boonstra, Co-Founder, Layar
10.40 Coffee and table football
11.20

Developing a global mobile strategy

Pedro Duarte Gonzalez, Head of Mobile, Real Madrid
11.35

Reebok

James Hilton, Managing Director, Inside Mobile
11.45

Coke

Dan Parker, CEO, Sponge
11.55

Zain

Sean Pashley, CCO, Starfish Mobile
12.05

Nike

Dan Rosen, Managing Director, AKQA Mobile
12.15

Garanti Bank

Ozan Koçak, Head of New Technologies, Turkcell
12.25

Adidas

Sven Huberts, International Client Director, Marvellous
12.35

The biggest ever mobile campaign

Chris Ward, Digital Director, Join1GOAL
13.00 Lunch
14.00

Can mobile revolutionise football?

Mark Curtis, CEO, Flirtomatic
14.15

Real-time content delivery

Bertrand Gatellier, VP Business Development, Canvas M
14.25

Footballer's guide to the body

Maitland Waters, Syndication & Innovation, NHS Choices
14.35

Voting

Matt Millar, CEO, LiveTalkBack
14.45

Engaging the football fan

Patrick Kuwana, Co-Founder, Livemobile
14.55

Arsenal iPhone App

Michael Leavey, General Manager, Arsenal Broadband
15.05

Video Ringtones

Haim Cohen Mintz, GM Europe, Vringo
15.15

Key steps to a great mobile user experience

Andy Goodman, Managing Director & Jesus Gorriti, Design Lead, Fjord Madrid
15.35

ECOSYSTEM PANEL: What are the key steps to make a mobile campaign work?

Russell Buckley, VP Global Alliances, AdMob

Mark Linder, Global Client Leader, WPP

Alex Goudsmith, Commercial Director, iTV Media

Simon Cavill, Director Account Management & Strategy, Mi-Pay
16.00 Coffee and table football
16.30

User behaviour on mobile

Rob Waddington, Founder, Futuresight Mobile
16.40

How can content publishers go mobile for the World Cup™?

David Gibbs, General Manager, Sky Mobile

Chris Dobson, Executive Vice President, BBC Global Advertising

Rupert Daniels, former Product Director, FIFA and Founder, Y6 Media
17.05

Business roundtables: How to make football mobile

Various
17.45 FINAL ROUND-UP