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Overview

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M-Football 2010 took place on 21 January 2010 in London attended by 150 senior executives from global brands, football and trade associations, global mobile network operators, advertising agencies, media agencies, broadcasters, device manufacturers, mobile ad-networks, sales houses, aggregators, football clubs and players, mobile technology providers, infrastructure manufacturers, search engines, social networks and journalists.

  • Mon, 25 January 2010

    Check out an Interview with Pedro Duarte Gonzalez, Real Madrid's head of mobile talking about mobile revenues.

  • Mon, 25 January 2010

    See part of Layar Co-Founder Claire Boonstra's presentation from M-Football looking at augmented reality and sports.

  • Tue, 26 January 2010

    See Mark Curtis’ presentation from M-Football courtesy of Telemedia360 Wisdom of the Crowds




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    Venue

    emirates_m-football2.jpgThe magnificent Emirates Stadium has become a landmark piece of modern architecture dominating the north London skyline. One of the most technologically advanced arenas in world football, the Emirates Stadium’s state-of-the-art facilities make it the perfect venue for M-FOOTBALLvenue-directions.jpg.

     

    Address

    Emirates Stadium
    Ashburton Grove
    London
    N5 1BU

    Map



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    Agenda

    1. 09.10

      The Big Picture: What is the context of mobile?

      Jonathan MacDonald, Founder, JME.net
      Jonathan MacDonald, Founder, JME.net

    2. 09.30

      The role of customer in co-creating the future of mobile

      James Parton, Global Head, O2 Litmus
      James Parton, Global Head, O2 Litmus

    3. 09.50

      Global mobile innovation update

      Tomi Ahonen, Author & Consultant
      Tomi Ahonen, Author & Consultant

    4. 10.25

      Augmented Reality

      Claire Boonstra, Co-Founder, Layar
      Claire Boonstra, Co-Founder, Layar

    5. 10.40 Coffee and table football

    6. 11.20

      Developing a global mobile strategy

      Pedro Duarte Gonzalez, Head of Mobile, Real Madrid
      Pedro Duarte Gonzalez, Head of Mobile, Real Madrid

    7. 11.35

      Reebok

      James Hilton, Managing Director, Inside Mobile
      James Hilton, Managing Director, Inside Mobile

    8. 11.45

      Coke

      Dan Parker, CEO, Sponge
      Dan Parker, CEO, Sponge

    9. 11.55

      Zain

      Sean Pashley, CCO, Starfish Mobile
      Sean Pashley, CCO, Starfish Mobile

    10. 12.05

      Nike

      Dan Rosen, Managing Director, AKQA Mobile
      Dan Rosen, Managing Director, AKQA Mobile

    11. 12.15

      Garanti Bank

      Ozan Koçak, Head of New Technologies, Turkcell
      Ozan Koçak, Head of New Technologies, Turkcell

    12. 12.25

      Adidas

      Sven Huberts, International Client Director, Marvellous
      Sven Huberts, International Client Director, Marvellous

    13. 12.35

      The biggest ever mobile campaign

      Chris Ward, Digital Director, Join1GOAL
      Chris Ward, Digital Director, Join1GOAL

    14. 13.00 Lunch

    15. 14.00

      Can mobile revolutionise football?

      Mark Curtis, CEO, Flirtomatic
      Mark Curtis, CEO, Flirtomatic

    16. 14.15

      Real-time content delivery

      Bertrand Gatellier, VP Business Development, Canvas M
      Bertrand Gatellier, VP Business Development, Canvas M

    17. 14.25

      Footballer's guide to the body

      Maitland Waters, Syndication & Innovation, NHS Choices
      Maitland Waters, Syndication & Innovation, NHS Choices

    18. 14.35

      Voting

      Matt Millar, CEO, LiveTalkBack
      Matt Millar, CEO, LiveTalkBack

    19. 14.45

      Engaging the football fan

      Patrick Kuwana, Co-Founder, Livemobile
      Patrick Kuwana, Co-Founder, Livemobile

    20. 14.55

      Arsenal iPhone App

      Michael Leavey, General Manager, Arsenal Broadband
      Michael Leavey, General Manager, Arsenal Broadband

    21. 15.05

      Video Ringtones

      Haim Cohen Mintz, GM Europe, Vringo
      Haim Cohen Mintz, GM Europe, Vringo

    22. 15.15

      Key steps to a great mobile user experience

      Andy Goodman, Managing Director & Jesus Gorriti, Design Lead, Fjord Madrid
      Andy Goodman, Managing Director & Jesus Gorriti, Design Lead, Fjord Madrid

    23. 15.35

      ECOSYSTEM PANEL: What are the key steps to make a mobile campaign work?

      Russell Buckley, VP Global Alliances, AdMob Mark Linder, Global Client Leader, WPP Alex Goudsmith, Commercial Director, iTV Media
      Russell Buckley, VP Global Alliances, AdMob
      Mark Linder, Global Client Leader, WPP
      Alex Goudsmith, Commercial Director, iTV Media
      Simon Cavill, Director Account Management & Strategy, Mi-Pay

    24. 16.00 Coffee and table football

    25. 16.30

      User behaviour on mobile

      Rob Waddington, Founder, Futuresight Mobile
      Rob Waddington, Founder, Futuresight Mobile

    26. 16.40

      How can content publishers go mobile for the World Cup™?

      David Gibbs, General Manager, Sky Mobile
      David Gibbs, General Manager, Sky Mobile
      Chris Dobson, Executive Vice President, BBC Global Advertising
      Rupert Daniels, former Product Director, FIFA and Founder, Y6 Media

    27. 17.05

      Business roundtables: How to make football mobile

      Various

    28. 17.45 FINAL ROUND-UP



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    Tickets



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