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M-Football 2010 took place on 21 January 2010 in London attended by 150 senior executives from global brands, football and trade associations, global mobile network operators, advertising agencies, media agencies, broadcasters, device manufacturers, mobile ad-networks, sales houses, aggregators, football clubs and players, mobile technology providers, infrastructure manufacturers, search engines, social networks and journalists.
Check out an Interview with Pedro Duarte Gonzalez, Real Madrid's head of mobile talking about mobile revenues.
See part of Layar Co-Founder Claire Boonstra's presentation from M-Football looking at augmented reality and sports.
See Mark Curtis’ presentation from M-Football courtesy of Telemedia360 Wisdom of the Crowds
The magnificent Emirates Stadium has become a landmark piece of modern architecture dominating the north London skyline. One of the most technologically advanced arenas in world football, the Emirates Stadium’s state-of-the-art facilities make it the perfect venue for M-FOOTBALL.
The Big Picture: What is the context of mobile?Jonathan MacDonald, Founder, JME.net
The role of customer in co-creating the future of mobileJames Parton, Global Head, O2 Litmus
Global mobile innovation updateTomi Ahonen, Author & Consultant
Augmented RealityClaire Boonstra, Co-Founder, Layar
10.40 Coffee and table football
Developing a global mobile strategyPedro Duarte Gonzalez, Head of Mobile, Real Madrid
ReebokJames Hilton, Managing Director, Inside Mobile
CokeDan Parker, CEO, Sponge
ZainSean Pashley, CCO, Starfish Mobile
NikeDan Rosen, Managing Director, AKQA Mobile
Garanti BankOzan Koçak, Head of New Technologies, Turkcell
AdidasSven Huberts, International Client Director, Marvellous
The biggest ever mobile campaignChris Ward, Digital Director, Join1GOAL
Can mobile revolutionise football?Mark Curtis, CEO, Flirtomatic
Real-time content deliveryBertrand Gatellier, VP Business Development, Canvas M
Footballer's guide to the bodyMaitland Waters, Syndication & Innovation, NHS Choices
VotingMatt Millar, CEO, LiveTalkBack
Engaging the football fanPatrick Kuwana, Co-Founder, Livemobile
Arsenal iPhone AppMichael Leavey, General Manager, Arsenal Broadband
Video RingtonesHaim Cohen Mintz, GM Europe, Vringo
Key steps to a great mobile user experienceAndy Goodman, Managing Director & Jesus Gorriti, Design Lead, Fjord Madrid
ECOSYSTEM PANEL: What are the key steps to make a mobile campaign work?Russell Buckley, VP Global Alliances, AdMobMark Linder, Global Client Leader, WPPAlex Goudsmith, Commercial Director, iTV MediaSimon Cavill, Director Account Management & Strategy, Mi-Pay
16.00 Coffee and table football
User behaviour on mobileRob Waddington, Founder, Futuresight Mobile
How can content publishers go mobile for the World Cup™?David Gibbs, General Manager, Sky MobileChris Dobson, Executive Vice President, BBC Global AdvertisingRupert Daniels, former Product Director, FIFA and Founder, Y6 Media
Business roundtables: How to make football mobileVarious
17.45 FINAL ROUND-UP