M-Football

	Interview with Pedro Duarte Gonzalez, Head of Mobile, Real Madrid
	See Mark Curtis’ presentation from M-Football courtesy of Telemedia360 - Wisdom of the Crowds
	See Chris Ward’s presentation at M-Football about the amazing 1GOAL campaign
	See part of Claire Boonstra’s presentation from M-Football courtesy of Telemedia360
	POLL: Which mobile services will provide the biggest opportunity during the World Cup Finals? VOTE HERE
	NEW SPONSOR: O2 Litmus confirmed as sponsors of M-Football, James Parton to speak on ‘co-creating the future of mobile with the customer’
	Directions to the stadium from both Arsenal and Holloway Road tube stations. Click here to view directions to the Royal Oak Suite or here for the Google Maps link

Download: AGENDA

There is no doubt that the 2010 FIFA World Cup^TM presents a massive opportunity for brands, as demonstrated by the success of mobile marketing campaigns at the 2006 World Cup^TM and UEFA European Championships in 2008. Today, both the technology and the content are far more robust, sophisticated and widespread so that mobile stakeholders are now starting to understand users’ behaviour and interaction with their mobile devices.

The M-Football conference will bring together the various international stakeholders who need to collaborate in order to exploit successfully the enormous opportunities on offer. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing space.

The conference aims to share case studies, inspire campaigns, explain the technological landscape and introduce potential partners to each other. The format has been designed to facilitate the creation of calls-to-action and future business partnerships, in particular the afternoon business roundtables which promote enhanced networking and an environment to broker business deals.

“The opportunities (of South Africa 2010) are mammoth: everything from World Cup SIM cards pre-loaded with content to advergames, instant messaging applications, tourism services (location-based services and translation services), entertainment services (what’s on, where) and branded content.”
Sean Pashley, Chief Commercial Officer, Starfish Mobile (South African mobile agency)

who will be your team-mates at M-FOOTBALL?

CxOs, Senior Executives, Directors, Thought Leaders and Marketing budget holders from governing bodies and organisations, operators, brands, advertising agencies, planning agencies, creative agencies, ad networks, broadcasters, content publishers, device manufacturers, search engines, mobile platforms, technology & infrastructure providers, football clubs and journalists.