Agenda
Download: AGENDA
| 08.30 | Registration and coffee |
| 09.00 | Introduction from the host |
| 09.10 | KEYNOTE: The Big Picture: What is the context of mobile? Jonathan MacDonald, Founder, JME.net |
| 09.30 | The role of customer in co-creating the future of mobile James Parton, Global Head, O2 Litmus |
| 09.50 | KEYNOTE: Global mobile innovation update Tomi Ahonen, Author & Consultant |
| 10.10 | FIRESIDE CHAT: Exploring strategies across Europe, Africa & Asia Jonathan Bill, Head of Central Europe, Africa and Asia, Vodafone Internet Services |
| 10.25 | Augmented Reality Claire Boonstra, Co-Founder, Layar |
| 10.40 | Coffee and table football |
| 11.20 | Real Madrid case study: Developing a global mobile strategy Pedro Duarte Gonzalez, Head of Mobile, Real Madrid |
| 11.40 | Campaign case studies: What are the most successful mobile campaigns to date? Reebok: James Hilton, Managing Director, Inside Mobile Coke: Dan Parker, CEO, Sponge Zain Nigeria: Sean Pashley, CCO, Starfish Mobile Nike: Dan Rosen, Managing Director, AKQA Mobile Garanti Bank: Ozan Koçak, Head of New Technologies, Turkcell Adidas: Sven Huberts, International Client Director, Marvellous |
| 12.40 | How can you use mobile messaging to achieve campaign ROI? |
| 13.00 | Outlining 1GOAL, Education for all: The biggest ever mobile campaign Chris Ward, Digital Director, Join1GOAL |
| 13.15 | Half-time |
| 14.20 | Can mobile revolutionise football? Mark Curtis, CEO, Flirtomatic |
| 14.30 | Mobile app and service demos Mobile app and service developers will demonstrate their products to the audience in the demo-zone, with a focus on their suitability as marketing tools for the 2010 FIFA World Cup™. Real-time content delivery: Bertrand Gatellier, VP Business Development, Canvas M Footballer’s guide to the body: Maitland Waters, Syndication & Innovation, NHS Choices Video Ringtones: Haim Cohen Mintz, GM Europe, Vringo Mobile voting: Matt Millar, CEO, Live Talkback Engaging the football fan: Patrick Kuwana, Co-Founder, Livemobile Arsenal iPhone App: Michael Leavey, General Manager, Arsenal Broadband |
| 15.15 | Put the user first: Key steps to a great mobile user experience Andy Goodman, Managing Director, Fjord Spain Jesus Gorriti, Design Lead, Fjord Spain |
| 15.35 | PANEL: Who are the key stakeholders that need to work together to make mobile work? Moderated by: Russell Buckley, VP Global Alliances, AdMob Mark Linder, Global Client Leader, WPP Alex Goudsmith, Commercial Director, iTV Media Sarah Evans, Head of Mobile Internet, O2 UK Simon Cavill, Director Account Management & Strategy, Mi-Pay |
| 16.00 | Coffee and table football |
| 16.30 | RESEARCH: User behaviour on mobile Rob Waddington, Founder, Futuresight Mobile |
| 16.40 | PANEL: How can content publishers go mobile for the World Cup™? Rupert Daniels, former Product Director, FIFA and Founder, Y6 Media David Gibbs, General Manager, Sky Mobile Chris Dobson, Executive Vice President, BBC Global Advertising Rob Waddington, Founder, Futuresight Mobile |
| 17.05 | Business roundtables: How to make football mobile Delegates and speakers will be split into smaller groups to discuss the mobile opportunities presented by the World Cup™ in a more relaxed environment. Each discussion will take place in a Director’s Box and will be led by one of the facilitators below and groups will decide the direction of the discussion between them. POTENTIAL DISCUSSION TOPICS: Match promotions Advergaming Social media Location & mapping Couponing Engaging the female segment Football clubs Being creative on mobile Augmented reality Integrating mobileFACILITATORS: Jonathan MacDonald, Founder, JME.net Volker Hirsch, CEO, Blue Beck & Advisor, Bad Halo David Cushman, Managing Director, 90:10 Group Fee Beyer, Product & Innovation, T-Mobile Thomas Curwen, Managing Director, Kii Marketing Mike Dunphy, Consultant, Liverpool FC Matt Ross, Head of Creative, TribalDDB Anna Gudmundson, Global Product Manager, AdIQ Ben Scott-Robinson, Creative Director, We Love Mobile |
| 17.45 | Final Round-up Business roundtable leaders will report back key findings and deliver to deliver an overview with distinct steps that need to be taken for each topic. |
| 18.00 | Full-time and drinks |
If you are interested in speaking at M-FOOTBALL, please contact James Cameron on +44 (0)7940 749874 or james@camerjam.com
