Speakers
Download: SPEAKER BIOGRAPHIES
Jonathan MacDonald, Managing Director, JMA
“If a brand was waiting for the right time to try mobile, the world cup IS the right time”
“Mobile is the only media channel that people have with them whilst inside the stadiums”
“The immediacy of mobile allows the quickest update of info for fans”
Tomi Ahonen, Consultant & Author
“FIFA 2010 in South Africa is the first major global media event since the giant ad agencies and brands ‘discovered’ mobile as an ad platform”
“Where ad creative people have been ‘learning’ about mobile in 2009, in 2010 at the FIFA World Cup in South Africa, creative innovations will be seen”
Mark Linder, Global Client Leader, WPP
“If a brand is involved with the FIFA World Cup™ and wants to create real closeness with its audience, there is no channel more intimate with its user than that personal companion in our pocket that we will never be without.”
“Today it is possible to create accountable mobile experiences that cut across all platforms, all operators and reach almost all markets.”
Volker Hirsch, CEO, Blue Beck & Advisor, Bad Halo
“Football glues people together. Mobile connects people like no other medium. Together, they will make the 2010 World Cup a fantastic occasion!”
“The World Cup 2006 was a break-through for “some” mobile services, 2010 will be THE breakthrough for mobile as a medium.”
“Mobile is the largest medium by some distance and it is the only personal one. Connecting with fans during the World Cup is promising to be powerful and exciting!”
Alex Goudsmith, Commercial Director, iTV Media
“The World Cup brings those brands of the world together who are also innovative when it comes to advertising on new media. Companies like Nike understand that even though the reach on mobile advertising on a local level might be not sufficient it is necessary to step in and build experience in what definitely become huge for the next coming years. In this way we are able to build cases which makes it easier to get more advertisers on mobile”
Patrick Kuwana, Co-Founder, Livemobile
“The mobile channel allows brands that are not necessarily official sponsors of the World Cup an effective and measurable way to access millions of fans through innovative viral based campaigns.”
“There are more mobile phones in Africa than TV’s, radio’s, online computers, newspapers, billboards and other traditional advertising channels – every brand should have a mobile strategy if they want to reach the African consumer.”
Anna Gudmundson, Global Product Manager, AdIQ
“Millions of eyes will be watching the World Cup. Millions of eyes could see your brand, and millions of potential customer will engage with your brand if you allow them to. Mobile is the obvious channel and the technology and expertise around mobile as a marketing channel is now at a stage where we can create really exciting, innovative and reliable solutions!”
Dan Rosen, Managing Director, AKQA Mobile
Pedro Duarte Gonzalez, Head of Mobile, Real Madrid
“Football Clubs have great properties to take advantage of mobile marketing strategies. Real Madrid has understood this and taking into account it’s global and powerful brand, is developing a worldwide and aggressive new media strategy using the mobile as one of the key tools of the new marketing”
Chris Ward, Digital Director, Join1GOAL
Matt Ross, Head of Creative, Tribal DDB
Paul Berney, Managing Director, Europe, MMA
Russell Buckley, VP Global Partnerships, AdMob
Tom Bowman, VP Global Ad Sales & Strategy, BBC Worldwide
“Several advertisers have described the 2010 World Cup as the first mobile world cup. I agree.”
“If the regular traffic to the soccer coverage on our BBC mobile site is anything to go by the World Cup will be huge on mobile.”
Sean Pashley, CCO, Starfish Mobile
“It is estimated that 500k visitors will be coming to SA for the World Cup - of these, roughly 60% are from Africa. As the most pervasive device – the mobile phone is the best way address these football fans”
Mike Dunphy, Consultant, Liverpool FC
Sven Huberts, International Client Director, Marvellous
“There is an opportunity for brands to win the world cup on mobile, by utilising the new technology, handset and convergence opportunities the channel presents and making mobile a highly relevant accompaniment to the world cup for a great range of target audiences.”
“As Mr. Hugo said; “There is nothing more powerful than an idea whose time has come”"
James Hilton, Managing Director, Inside Mobile
Dan Parker, CEO, Sponge
“For any brand looking to promote around the World Cup in South Africa itself then the availability and accessibility of mobile, compare to the wired web makes it the obvious choice to interacting with a large audience.”
“Outside of SA, then supporting the World Cup is inherently mobile and social, as we gather in pubs and houses around the country to support our team. Mobile allows brands to become part of people’s world cup enjoyment. That means personalised relevant real time interaction at the right time wherever you choose to enjoy the game.”
Ben Mosse, Director of Mobile, The Associated Press
Ozan Koçak, Head of New Technologies, Turkcell
David Gibbs, General Manager, Sky Mobile
“With a favourable time zone football fans in the UK will be looking for immediate access to the latest England team World Cup news and scores whilst on the move. Mobile will become the key tool for delivering that service”.
The World Cup 2010 will help accelerate the adoption of Mobile TV and Video worldwide. Whether it’s live action, highlights or the latest news, more and more users will be accessing these services on a variety of devices, networks and platforms”
Claire Boonstra, Co-Founder, Layar
“Augmented Reality (AR) will bring unprecedented possibilities for brands to interact with people. Can you imagine that our reality is just an empty space which can be filled with anything that might be relevant to the people you want to reach?”
Andy Goodman, Managing Director, Fjord Madrid
Swadesh Kumar Samanta, Deputy General Manager, BSNL
Sarah Evans, Head of Mobile Internet, O2 UK
David Cushman, Managing Director, 90:10 Group
Belinda Parmar, Founder, Ladygeek
Thomas Curwen, Managing Director, Kii Marketing
If you are interested in speaking at M-FOOTBALL, please contact James Cameron on +44 (0)7940 749874 or james@camerjam.com
