M-Publishing

	Smaato confirmed as Lanyard Sponsor, Harald Neidhardt, CMO will join the iPad panel discussion
	KEYNOTES ANNOUNCED: Nick Malaperiman, Head of Global Partner Marketing, Ovi Publish, Nokia; Paul Reddick, CEO, Handmark and Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc.
	POLL: Which is a more sustainable business model? Paid for or ad-funded/free content? VOTE HERE
	James Bromley, Managing Director, Mail Online and Maureen Scott, Director, Ether Books Mobile Publishing will go head-to-head in a live debate on the future of print publishing
	Event hashtag is #mpubs10

OVERVIEW

The print publishing industry, which has seen sharp declines in advertising revenues and circulation during recent years, is at a crossroads. People are increasingly accessing content online where a lack of willingness to pay for subscriptions means that digital publishers have had to rely on advertising to fund their businesses, a task that has proved challenging in the current economic climate.

However, in the annual census of members of the Association of Online Publishers, 75 percent of members said that they plan to increase investment in mobile publishing this year, proving that mobile has become the key focus for 2010.

Consumers are used to paying for content on mobile with UK content revenues increasing to £242 million in 2009 and forecast to hit £302 million by 2010, according to research firm Mobile Squared. Handsets are becoming increasingly more powerful, users are now accessing the mobile internet for a flat rate, the explosion of apps and the launch of the iPad and Kindle all present clear opportunities for publishers to create new mobile business models.

EVENT | JUNE 1st 2010 | RIBA | LONDON

M-Publishing will bring together the leading executives from the publishing industry to work together with the top mobile thinkers to develop effective strategies for driving sustainable revenues from mobile publishing. Using an array of innovative conference formats, speakers and delegates will share experiences, learn from each other and collaborate to form long lasting business opportunities and partnerships.

ATTEND

For more details on attendance and group discount please contact Anthony Streeter anthony@camerjam.com

VENUE

Royal Institute of British Architects, 66 Portland Place, London

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