About
Overview
M-Publishing 2010 took place on 1 June 2010 in London with 160 top level executives from newspaper, magazine and online publishers, book publishers, publishing agencies, digital and mobile advertising agencies, operators, handset manufacturers, app store owners, app solution providers, technology enablers, advertising networks, developers, user experience experts, ad networks, mobile payment providers and associations.
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The print publishing industry, which has seen sharp declines in advertising revenues and circulation during recent years, is at a crossroads. People are increasingly accessing content online where a lack of willingness to pay for subscriptions means that digital publishers have had to rely on advertising to fund their businesses, a task that has proved challenging in the current economic climate.
Mobile publisher survey
However, in the annual census of members of the Association of Online Publishers, 75 percent of members said that they plan to increase investment in mobile publishing this year, proving that mobile has become the key focus for 2010.
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Agenda
09.00 Welcome and opening remarks
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09.05
DEBATE: Is there a future for print publishing?
In favour: James Bromley, Managing Director, Mail Online Against: Maureen Scott, Director, Ether Books Mobile Publishing -
09.20
What business models exist for mobile publishing?
Jonathan MacDonald, Co-Founder, this fluid world -
09.35
FIRESIDE CHAT
Richard Titus, CEO, Associated Northcliffe Digital -
09.50
APP STRATEGIES: Are apps the saviour of the publishing industry?
Tim Smith, General Manager, Evening Standard -
10.10
Reaching the mass market on mobile
Nick Malaperiman, Head of Global Partner Marketing, Ovi Publish, Nokia -
10.35
So you've got an iPhone app - now what?
Paul Reddick, CEO, Handmark 11.00 Coffee
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11.35
DEBATE: Should we create an app or a mobile website?
Apps: Matt Millar, CEO Live Talkback Mobile website: Joan Blaas, CEO, MobzMedia -
11.50
Using next generation screens to create a rich publishing experience
Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc. -
12.10
New mobile devices: What is the iPad landscape?
Alex Jenkins, Reporter, Contagious Magazine Martin Wilson, Managing Director, Indigo 102 Harald Neidhardt, CMO & Co-Founder, Smaato -
12.25
How can traditional publishers deliver and monetise multimedia content on mobile?
Moderated by: Vikki Chowney, Editor, Reputation Online Russell Buckley, Vice President Global Alliances, Admob Inma Martinez, President, Stradbroke Advisors Miles Ross, Head of Mobile, IPC Media Caroline Young, Digital Business Manager for Mobile & Ticket -
12.45
Windows Phone 7 and app development across Phone, PC and Web
Peter Bale, Executive Producer, MSN UK -
13.05
A tale of two apps
David Roth-Ey, Group Digital Publisher, HarperCollins 13.15 Lunch
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14.25
DEBATE: Paid for vs. free mobile content?
Paid: Stephen Pinches, Lead Product Development Manager, FT Free: Tom Hume, CEO & Founder, Future Platforms -
14.40
Combined mobile and online distribution models
Ben Scott-Robinson, Creative Director, We Love Mobile -
14.55
DEMO: Mobile wAPPsites To Fill The Gap Between Apps And Users
Jascha Samadi, Managing Director, Apprupt -
15.05
DEMO: Metro iPad app
Neil Johnson, Managing Director, Teletext Mobile -
15.10
The full mobile advertising lifecycle
Moderated by: Alex Kozloff, Mobile Manager, IAB UK Ben Tatton-Brown, Co-Founder, RingRingMedia Gary Danks, Head of Sales, YOC Tim Hussain, Head of Mobile Advertising, Sky 15.35 Coffee
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16.15
CONSUMER RESEARCH: Understanding the context of mobile
Rob Waddington, Founder & Managing Director, Futuresight Mobile -
16.30
Roundtable sessions: Creating a mobile strategy for fictional publishers
VariousDuring this session, the conference will break into groups to deep-dive into specific challenges and will be given 'fictional' publishers to create a mobile strategy for. By working together speakers and delegates will engage more and develop longer lasting business relationships.
17.30 Beer and roundtable pitches
Other events from Camerjam
PLATINUM SPONSORS
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PARTNERS
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PARTNERS