Agenda

09.00 Welcome and opening remarks

PUBLISHING OVERVIEW

09.05 DEBATE: Is there a future for print publishing?
2 participants will debate the future of print publishing and the conference will then vote to decide who gave the more compelling argument
In favour: James Bromley, Managing Director, Mail Online
vs.
Against: Maureen Scott, Director, Ether Books Mobile Publishing

09.20 KEYNOTE: What business models exist for mobile publishing?
Jonathan MacDonald, Managing Director, JME.net

09.35 FIRESIDE CHAT
Richard Titus, CEO, Associated Northcliffe Digital

APP PUBLISHING

09.50 APP STRATEGIES: Are apps the saviour of the publishing industry?
Tim Smith, General Manager, Evening Standard

10.10 Reaching the mass market on mobile
Nick, Malaperiman, Head of Global Partner Marketing - Ovi Publish, Nokia

10.35 So you’ve got an iPhone app - now what?
Paul Reddick, CEO, Handmark

11.00 Coffee

11.35 DEBATE: Should we create an app or a mobile website?
Apps: Matt Millar, CEO Live Talkback
vs.
Mobile website: Joan Blaas, CEO, Mobzmedia

FUTURE OF MOBILE PUBLISHING

11.50 Using next generation screens to create a rich publishing experience
Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc

12.10 PANEL: New mobile devices: What is the iPad landscape?
Alex Jenkins, Reporter, Contagious Magazine
Martin Wilson, Managing Director, Indigo 102
Harald Neidhardt, CMO & Co-Founder, Smaato

12.25 PANEL: How can traditional publishers deliver and monetise multimedia content on mobile?
Moderated by: Vikki Chowney, Editor, Reputation Online
Russell Buckley, Vice President Global Alliances, Admob
Inma Martinez, President, Stradbroke Advisors
Miles Ross, Head of Mobile, IPC Media
Caroline Young, Digital Business Manager for Mobile & Ticketing, Bauer Consumer Media

12.45 Windows Phone 7 and app development across Phone, PC and Web
Peter Bale, Executive Producer, MSN UK

13.05 CASE STUDIES: Where is the money? Publishers will showcase mobile content strategies for individual publications
David Roth-Ey, Group Digital Publisher, HarperCollins
Jonathon Moore, Mobile Product Manager, Guardian

13.25 Lunch

MONETISATION

14.25 DEBATE: Paid for vs. free content?
Paid: Stephen Pinches, Lead Product Development Manager, FT
vs.
Free: Tom Hume, CEO & Founder, Future Platforms

14.40 Combined mobile and online distribution models
Ben Scott-Robinson, Creative Director, We Love Mobile

14.55 DEMO: Whitelabel App Shops: the power of recommending relevant apps to users
Jascha Samadi, Managing Director, Apprupt

15.05 DEMO: Metro iPad app
Neil Johnson, Managing Director, Teletext Mobile

15.10 ADVERTISING FOCUS PANEL: The full mobile advertising lifecycle
Media buying: Ben Tatton-Brown, Co-Founder, RingRingMedia
Ad networks: Gary Danks, Head of Sales, YOC
Publisher: tbc
Operator
User

15.35 Coffee

16.15 CONSUMER RESEARCH: Understanding the context of mobile
Rob Waddington, Founder & Managing Director, Futuresight Mobile

16.30 Roundtable sessions: Creating a mobile strategy for fictional publishers
During this session, the conference will break into groups to deep-dive into specific challenges and will be given ‘fictional’ publishers to create a mobile strategy for. By working together speakers and delegates will engage more and develop longer lasting business relationships.
Leaders:
Anna Gudmundson, Head of Clients, MePlease
Belinda Parmar, Founder, LadyGeek
Nick Lane, Chief Analyst, MobileSQUARED
Dan Thornton, Digital Marketing Manager, Absolute Radio
Neil Perkin, former Director of Marketing & Strategy, IPC Media, Founder, Only Dead Fish
Rick Gleave, Head of Interactive & Mobile, Trinity Mirror
Volker Hirsch, CEO, Blue Beck

17.30 Roundtable pitches

17.45 Closing remarks and drinks