About
Latest News
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Thu, 17 May 2012
Vauxhall are the latest big name car manufacturer to join the Mobile Automotive Masterclass
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Wed, 16 May 2012
Autoglass to give keynote at Mobile Automotive Masterclass explaining their mobile journey and key mobile services.
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Wed, 16 May 2012
Suzuki are the latest automotive manufacturer to sign up for the Mobile Automotive Masterclass alongside Mazda, VW, Mercedes Benz and Honda
Overview
The automotive industry has embraced the mobile channel and often lead innovation in terms of mobile marketing and advertising. In 2011 Audi launched an Augmented Reality app to much fanfare and BMW ran one of the most successful mobile advertising campaigns way back in 2007.
Currently the mobile channel is booming and can deliver marketing opportunities, location based services, drive buyers to showrooms, engage with customers and much more.
The Mobile Automotive Masterclass will show car manufacturers, haulage companies, franchise garages, bus companies, parts retailers, hire car firms and more how to use the mobile channel in their business. Core sessions will be voice apps, location based services, mobile CRM, mobile marketing, mobile advertising, apps and more.
Our innovative format comprises of 6 quick fire 15 minute case studies on core mobile areas and in-depth round table surgeries where you can get get face-to-face time with mobile experts to help develop a profitable mobile strategy.
Who should attend?
Heads of digital, marketing and online strategy from car manufacturers, haulage companies, franchise garages, bus companies, parts retailers, hire car firms and more.
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
13.30 Registration
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14.00
Introduction from the host
David Murphy, editor, Mobile Marketing Magazine -
14.05
New mobile advertising research
Gavin Stirrat, Managing Director, EMEA, Millennial MediaA leading mobile advertising expert will outline the core considerations relating to developing a successful mobile advertising strategy, highlighting case studies.
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14.20
Building functional mobile sites
Hugh Ritzema Carter, UK Commercial Director, YOC GroupA leading mobile expert will give a brief introduction to the key considerations when building a robust and functional mobile site showing successful case studies.
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14.50
Building mobile apps across different platforms
A leading app expert will give a brief introduction to the key factors to consider when developing apps across different mobile platforms.
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14.35
Location based advertising
A leading location based services expert will give a brief introduction to the key factors to consider when developing location based automotive services, highlighting successful examples.
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15.05
Permission based mobile marketing & CRM
A leading mobile marketing expert will explain the benefits and key success factors of permission based marketing, highlighting successful case studies.
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15.20
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee & networking
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16.20
The Autoglass mobile journey
Craig Sullivan, Group Customer Experience Manager, AutoglassThis presentation will showcase the Autoglass mobile journey focusing on key mobile services and lessons learned along the way
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16.35
Mobile strategy surgeries
Groups of 5-6 attendees will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable discussions enable participants to work together to identify business needs and develop longer lasting business relationships.
17.20 Drinks
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