About
Overview
The automotive industry has embraced the mobile channel and often lead innovation in terms of mobile marketing and advertising. In 2007, BMW launched a Snow Tyres campaign on mobile which resulted in a conversion rate of 30%, a level unheard of in other marketing mediums.
The mobile channel is booming and can deliver marketing opportunities, location based services, drive buyers to showrooms, engage with customers and much more.
The Mobile Automotive Masterclass will show car manufacturers, haulage companies, franchise garages, bus companies, parts retailers, hire car firms and more how to use the mobile channel in their business.
Our innovative format comprises of 6 quick fire 15 minute case studies on core mobile areas and in-depth round table surgeries where you can get the answers to the burning questions that will influence your mobile decisions.
Who spoke?
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Nick Gee
Director of Mobile, AutoTrader -
Rob Beecroft
Director of Business Development, Velti -
Maani Safa
Product Director, Somo Agency -
Lewis Mowatt
Product Manager Automotive & Consumer Electronics, Nuance -
Mandeep Mason
Deputy Sales Director, EMEA, NAVTEQ Media -
Dusan Hamlin
Joint CEO, M&C Saatchi Mobile -
Michael Eriksson
CCO, Golden Gekko
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
13.30 Arrival, tea & coffee
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14.00
Introduction from the host
David Murphy, editor, Mobile Marketing Magazine -
14.05
Audi Augmented Reality case study
Maani Safa, Product Director, Somo AgencyA leading mobile expert will give a brief introduction to the possibilities presented by Augmented Reality showing their latest Audi case study.
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14.20
How to get a million hits on your mobile website
Rob Beecroft, Director - Brand and Agency, VeltiA leading mobile marketing expert will explain how to create a mobile optimised site and how to drive traffic to the site, highlighting successful case studies.
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14.35
Mobile voice applications for the automotive industry
Lewis Mowatt, Product Manager Automotive & Consumer Electronics, Nuance -
14.50
Location based advertising
Mandeep Mason, Deputy Sales Director, EMEA, NAVTEQ Media SolutionsA leading location based services expert will give a brief introduction to the key factors to consider when developing location based automotive services, highlighting successful examples.
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15.05
Publishing apps across different mobile platforms
Michael Eriksson, CCO, Golden GekkoA leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities.
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15.20
Mobile marketing
Dusan Hamlin, Joint CEO, M&C SaatchiA leading mobile marketing expert will outline the core considerations relating to developing a successful mobile marketing strategy, highlighting case studies.
15.35 Coffee & networking
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16.05
Building a mobile audience and mobile advertising findings
Nick Gee, Director of Mobile, AutoTraderAutoTrader will show how they built a mobile user base and explain how their users behave differently on mobile compared to the web. In addition, they will share findings from their extensive mobile advertising activities.
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16.20
Mobile strategy surgeries
VariousGroups of 5-6 attendees will have a series of 20 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable discussions enable participants to work together to identify business needs and develop longer lasting business relationships.
18.00 Drinks & networking
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