Camerjam :: Mobile Retail & Brand Masterclass Hamburg

About

Overview

There are clear indicators that retailers and brands need to develop a clear, coherent mobile strategy in order to keep pace with today's consumer. Over 50% of the German market now own a smartphone, many consumers now use their phones to research products and prices in store and Deutsche Bahn's pioneering 'Touch & Travel' offering shows consumers are willing to pay for goods and services via their mobile devices.

However, there are challenges to master the mobile channel, with factors such as handset fragmentation, app marketing and robust, transactional mobile websites. The opportunities are clear with mobile couponing, location based advertising and mobile CRM all capable of driving up revenues.

The Mobile Retail & Brand Masterclass will show retailers, brands and advertising agencies how to use the mobile channel in their business. Core topics covered include mobile commerce, apps, mobile websites, mobile advertising, mobile marketing, mobile CRM and location based advertising. Our innovative format comprises of 6 quick fire 15 minute case studies on key mobile topics and in-depth roundtable surgeries where attendees get face-to-face time with mobile experts to help develop a profitable mobile strategy.

Other events from Camerjam

Event Hash Tag

#mobilebrand

MOBILE EXPERTS

AN EVENT BY

Venue

Address

East Hotel
Simon-von-Utrecht-Strasse 31

Hamburg

20359

Germany

Map

Other events from Camerjam

Event Hash Tag

#mobilebrand

MOBILE EXPERTS

AN EVENT BY

Agenda

13.30 Registration and coffee
14.00

Welcome from your host

David Murphy, Editor, Mobile Marketing
14.05

Building a transactional mobile website

Sascha Langfus, Vice President Sales, Sevenval

A leading mobile expert will explain how retailers can build a transactional mobile version of their website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
14.15

Making your online advertising strategy work on mobile

Marcel Pirlich, CEO, adspert

A mobile advertising expert will look at the issues surrounding mobile advertising with particular focus on mobile tracking and reporting.
14.25

Mobile coupons

Alexander Voss, Head of Marketing, adsmobi

A leading mobile coupon expert will show how mobile can be used as an advertising and direct response channel to achieve a range of campaign objectives.
14.35

Mastering customer journies in the multi-device connected world

Sevim Özdel, Senior Sales Manager, Netbiscuits

A leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities.
14.45

Mobile location based advertising

Alexa von Saldern, Senior Key Account Manager, Servtag

A mobile location expert will show how using geo-location can help drive purchases and increase footfall in shops and restaurants.
15.05

Roundtable surgeries

Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee
16.20

MTV's Under The Thumb Mobile App Strategy

Yousef Hammoudah, Director Interactive, Viacom

Viacom will give the lowdown on how mobile is used by their brand, MTV.
16.35

Mobile strategy surgeries

Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.30 Close and drinks