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Wed, 22 February 2012
Schwarzkopf Professional, a haircare brand of multinational company Henkel, signs up for the Mobile Retail & Brand Masterclass to learn about mobile apps.
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Tue, 21 February 2012
Energy companies Conergy and Voltwerk sign up to the Mobile Retail & Brand Masterclass in Hamburg to learn about mobile coupons and mobile websites.
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Tue, 14 February 2012
Bauer Media Group signs up the the Mobile brand Masterclass to learn about building a mobile website and mobile advertising.
Overview
There are clear indicators that retailers and brands need to develop a clear, coherent mobile strategy in order to keep pace with today's consumer. Over 50% of the German market now own a smartphone, many consumers now use their phones to research products and prices in store and Deutsche Bahn's pioneering 'Touch & Travel' offering shows consumers are willing to pay for goods and services via their mobile devices.
However, there are challenges to master the mobile channel, with factors such as handset fragmentation, app marketing and robust, transactional mobile websites. The opportunities are clear with mobile couponing, location based advertising and mobile CRM all capable of driving up revenues.
The Mobile Retail & Brand Masterclass will show retailers, brands and advertising agencies how to use the mobile channel in their business. Core topics covered include mobile commerce, apps, mobile websites, mobile advertising, mobile marketing, mobile CRM and location based advertising. Our innovative format comprises of 6 quick fire 15 minute case studies on key mobile topics and in-depth roundtable surgeries where attendees get face-to-face time with mobile experts to help develop a profitable mobile strategy.
Who should attend?
The Mobile Retail, Brand & Agency Masterclass will be attended by retailers, FMCG and CPG companies, brands from all sectors and advertising agencies, creative agencies, planning and buying agencies and traditional and digital agencies.
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Venue
Address
Simon-von-Utrecht-Strasse 31
Map
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Agenda
13.30 Registration and coffee
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14.00
Welcome from your host
David Murphy, Editor, Mobile Marketing -
14.05
Building a transactional mobile website
Sascha Langfus, Vice President Sales, SevenvalA leading mobile expert will explain how retailers can build a transactional mobile version of their website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
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14.15
Mobile advertising and ad networks
A mobile advertising expert will look at the issues surrounding mobile buying and planning with particular focus on mobile tracking and reporting.
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14.25
Mobile direct response
A leading mobile advertising expert will show how mobile can be used as a direct response channel to achieve a range of campaign objectives.
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14.35
Building apps across different platforms
A leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities.
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14.45
Mobile location based advertising
A mobile location expert will show how using geo-location can help drive purchases and increase footfall in shops and restaurants.
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14.55
Mobile coupons and CRM
A leading mobile coupons expert will give a brief introduction to the key factors to consider when using mobile coupons, highlighting successful examples.
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15.05
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee
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16.20
Mobile in action
A leading brand will give the lowdown on how mobile is used in their business
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16.35
Mobile strategy surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.30 Close and lunch
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