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Latest News
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Tue, 14 February 2012
Mojiva sign up to Mobile Brand & Agency Masterclass in London.
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Wed, 11 January 2012
Mobile Ad Marketplace specialist, madvertise, signs up for the Mobile Brand & Agency Masterclass in London.
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Thu, 1 December 2011
Mobile commerce expert, mBlox joins the Brand & Agency masterclass to talk all things mobile commerce and payments.
Overview
Mobile is no longer a niche untested advertising and marketing channel. There is clearly a mass market opportunity for brands and agencies to engage with people and customers on the most personal, always-on medium.
Mobile can deliver on a wide range of campaign objectives and this Masterclass will showcase best practice in mobile advertising and marketing from tablet and mobile apps to direct response, taking in mobile coupons and ticketing, m-commerce and payments, mobile websites, as well as location based services and Augmented Reality.
By attending the Mobile Brand & Agency Masterclass you will get the lowdown on the very latest mobile marketing and advertising techniques, meet mobile experts and leave with the tools needed to fine tune your mobile strategy.
Who should attend?
The Mobile Brand & Agency Masterclass will be attended by FMCG and CPG companies, brands from all sectors and advertising agencies, creative agencies, planning and buying agencies and traditional and digital agencies.
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
13.30 Registration and coffee
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14.00
Welcome from your host
David Murphy, Editor, Mobile Marketing -
14.05
Mobile ad networks
Nick Marsh, Mobile Sales Director, MojivaA mobile ad network expert will give a clear overview of the market citing successful usecases.
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14.15
Mobile planning & buying
A mobile advertising expert will look at the issues surrounding mobile buying and planning with particular focus on mobile tracking and reporting.
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14.25
Mobile direct response
A leading mobile advertising expert will show how mobile can be used as a direct response channel to achieve a range of campaign objectives.
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14.35
Building apps across different platforms
A leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities.
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14.45
Mobile location based advertising
A mobile location expert will show how using geo-location can help drive purchases and increase footfall in shops and restaurants.
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14.55
Mobile coupons and CRM
A leading mobile coupons expert will give a brief introduction to the key factors to consider when using mobile coupons, highlighting successful examples.
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15.05
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee
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16.20
FIRESIDE CHAT
Two leading mobile advertising experts will have a fireside chat about the opportunities that mobile advertising offers to agencies citing successful campaigns.
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16.35
Mobile strategy surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.30 Close and drinks
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