About
Latest News
-
Thu, 16 February 2012
BMW Mini is the latest big brand to sign up for the Mobile Brand & Agency Masterclass in Munich to learn about mobile advertising and building mobile websites.
-
Wed, 15 February 2012
Cosmetics giant, Mary Kay signs up for the Mobile Brand & Agency Masterclass.
-
Wed, 15 February 2012
Spar signs up for Mobile Brand & Agency Masterclass Munich to learn about building mobile apps.
Overview
Mobile is no longer a niche untested advertising and marketing channel. There is clearly a mass market opportunity for brands and agencies to engage with people and customers on the most personal, always-on medium.
Mobile can deliver on a wide range of campaign objectives and this Masterclass will showcase best practice in mobile advertising and marketing from tablet and mobile apps to direct response, taking in mobile coupons and ticketing, m-commerce and payments, mobile websites, as well as location based services and Augmented Reality.
By attending the Mobile Brand & Agency Masterclass you will get the lowdown on the very latest mobile marketing and advertising techniques, meet mobile experts and leave with the tools needed to fine tune your mobile strategy.
Who should attend?
The Mobile Brand & Agency Masterclass will be attended by FMCG and CPG companies, brands from all sectors and advertising agencies, creative agencies, planning and buying agencies and traditional and digital agencies.
Other events from Camerjam
Event Hash Tag
#mobilebrand
AN EVENT BY
Event Hash Tag
#mobilebrand
AN EVENT BY
Agenda
13.30 Registration & coffee
-
14.00
Welcome from your host
David Murphy, Editor, Mobile Marketing -
14.05
Mobile ad networks
A mobile ad network expert will give a clear overview of the market citing successful usecases.
-
14.15
Building a transactional mobile website
A leading mobile expert will explain how retailers can build a transactional mobile version of their website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
-
14.25
Mobile direct response
A leading mobile advertising expert will show how mobile can be used as a direct response channel to achieve a range of campaign objectives.
-
14.35
Building apps across different platforms
A leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities.
-
14.45
Mobile location based advertising
A mobile location expert will show how using geo-location can help drive purchases and increase footfall in shops and restaurants.
-
14.55
Mobile coupons and CRM
A leading mobile coupons expert will give a brief introduction to the key factors to consider when using mobile coupons, highlighting successful examples.
-
15.05
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee & networking
-
16.20
Keynote presentation: Mobile in action
A leading brand will give the lowdown on how mobile is used in their business
-
16.35
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.20 Drinks
Other events from Camerjam
Event Hash Tag
#mobilebrand
AN EVENT BY
Tickets
Tutorial - Online Event Management with the ticketing solution from amiando
Other events from Camerjam
Event Hash Tag
#mobilebrand
AN EVENT BY