About
Overview
Mobile is no longer a niche untested advertising and marketing channel. There is clearly a mass market opportunity for brands and agencies to engage with people and customers on the most personal, always-on medium.
Mobile can deliver on a wide range of campaign objectives and this Masterclass will showcase best practice in mobile advertising and marketing from tablet and mobile apps to direct response, taking in mobile coupons and ticketing, m-commerce and payments, mobile websites, as well as location based services and Augmented Reality.
By attending the Mobile Brand & Agency Masterclass you will get the lowdown on the very latest mobile marketing and advertising techniques, meet mobile experts and leave with the tools needed to fine tune your mobile strategy.
Agenda
13.30 Registration & coffee
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14.00
Welcome from your host
David Murphy, Editor, Mobile Marketing -
14.05
Mobile ad networks
Albert Pescheck, General Manager Germany, Austria, Switzerland, adfonicA mobile ad network expert will give a clear overview of the market citing successful use cases.
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14.25
Building apps across different platforms
Benedikt Hanswille, Chief Technology Director, 12snapA leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities.
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14.45
Premium performance mobile advertising
Jan-Hendrik Seyfahrt, Senior Category Manager, appruptA mobile expert will show how to strengthen a brand in the current market and how to use the mobile market most effective.
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15.05
Mobile Apps: UI & UX
Franz Haslbeck, Director, m-ACADEMYA leading mobile expert will explain how brands can build apps with a great UX and UI
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15.20
Roundtable surgeries
Groups of 5-6 companies will have a series of 20 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.40 Coffee & networking
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16.10
Mobile startup presentation: Mobile customer loyalty and CRM
Arash Houshmand, Co-founder, ContiguaA mobile startup will give the lowdown on how mobile is used in their business
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16.30
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.20 Drinks