About
Overview
Mobile is no longer a niche untested advertising and marketing channel. There is clearly a mass market opportunity for brands and agencies to engage with people and customers on the most personal, always-on medium.
Mobile can deliver on a wide range of campaign objectives and this Masterclass will showcase best practice in mobile advertising and marketing from tablet and mobile apps to direct response, taking in mobile coupons and ticketing, m-commerce and payments, mobile websites, as well as location based services and Augmented Reality.
By attending the Mobile Brand & Agency Masterclass you will get the lowdown on the very latest mobile marketing and advertising techniques, meet mobile experts and leave with the tools needed to fine tune your mobile strategy.
Who spoke?
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David Murphy
Editor, Mobile Marketing Magazine -
David Williams
VP Business Development, MBlox -
Bob Schukai
Global Head of Mobile Technology, Thomson Reuters -
Gerhard Guenther
CEO, DigitalSunray Media -
Mick Rigby
Managing Director, Yodel Mobile
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Venue
Address
285 West Broadway
Map
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Agenda
13.30 Registration
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14.00
Welcome from your host
David Murphy, Editor, Mobile Marketing -
14.05
Mobile advertising formats
Gerhard Guenther, CEO, DigitalSunray MediaA mobile advertising expert will give a snapshot of mobile advertising show cases and look at different in-app and mobile browsing advertising formats.
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14.15
Mobile advertising and ad tracking
Mick Rigby, Managing Director, YodelA mobile advertising expert will look at the issues surrounding mobile advertising and ad tracking.
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14.25
Mobile commerce and payments
David Williams, mBloxA leading mobile commerce expert will show how mobile can be used as a direct payment channel to achieve a range of campaign objectives.
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14.35
10 rules for building mobile apps
Miguel Banuelos, Director of Accounts, Golden GekkoA leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities.
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14.45
Mastering mobile and social
Stephen Jackson, General Manager, RDZ MediaA mobile and social media expert will show how to drive brand engagement through mobile and social channels.
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14.55
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee
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16.20
Mobile in action
Bob Schukai, Global Head of Mobile Technology, Thomson ReutersBob will deliver a keynote explaining Thomson Reuters' mobile journey, focusing on the opportunities that mobile advertising offers to brands and agencies citing successful campaigns.
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16.35
Mobile strategy surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.20 Close and drinks
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