About
Overview
Mobile is no longer a niche untested advertising and marketing channel. There is clearly a mass market opportunity for brands and agencies to engage with people and customers on the most personal, always-on medium.
Mobile can deliver on a wide range of campaign objectives and this Masterclass will showcase best practice in mobile advertising and marketing from tablet and mobile apps to direct response, taking in mobile coupons and ticketing, m-commerce and payments, mobile websites, as well as location based services and Augmented Reality.
By attending the Mobile Brand & Agency Masterclass you will get the lowdown on the very latest mobile marketing and advertising techniques, meet mobile experts and leave with the tools needed to fine tune your mobile strategy.
Who should attend?
The Mobile Brand & Agency Masterclass will be attended by FMCG and CPG companies, brands from all sectors and advertising agencies, creative agencies, planning and buying agencies and traditional and digital agencies.
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Agenda
08.30 Registration & coffee
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09.00
Introduction from the host
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09.05
Driving traffic from mobile advertising
A leading mobile advertising expert will outline the core considerations relating to developing a successful mobile advertising strategy, highlighting case studies.
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09.15
Taking mobile payments
A leading mobile commerce expert will give a brief introduction to the key factors to consider when taking mobile payments, highlighting successful examples.
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09.25
Acquiring customers through mobile
A leading mobile marketing expert will explain how the mobile channel can be used to acquire customers citing successful case studies.
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09.35
Building mobile apps across different platforms
A leading app expert will give a brief introduction to the key factors to consider when developing apps across different mobile platforms.
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09.45
Building a transactional mobile website
A leading mobile expert will explain how financial services companies can build a transactional mobile version of their website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
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09.55
Permission based mobile marketing & CRM
A leading mobile marketing expert will explain the benefits and key success factors of permission based marketing, highlighting successful case studies.
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10.05
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
10.50 Coffee & networking
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11.20
Mobile in action
A leading brand will give the lowdown on how mobile is used in their business
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11.35
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
12.30 Close & lunch
Other events from Camerjam
Event Hash Tag
#mobilebrand
AN EVENT BY
Event Hash Tag
#mobilebrand
AN EVENT BY