Camerjam :: Mobile Brand & Agency Masterclass

About

Overview

Mobile is no longer a niche untested advertising and marketing channel. There is clearly a mass market opportunity for brands and agencies to engage with people and customers on the most personal, always-on medium.

Mobile can deliver on a wide range of campaign objectives and this Masterclass will showcase best practice in mobile advertising and marketing from tablet and mobile apps to direct response, taking in mobile coupons and ticketing, m-commerce and payments, mobile websites, as well as location based services and Augmented Reality.

By attending the Mobile Brand & Agency Masterclass you will get the lowdown on the very latest mobile marketing and advertising techniques, meet mobile experts and leave with the tools needed to fine tune your mobile strategy.

Other events from Camerjam

Event Hash Tag

#mobilebrand

MOBILE EXPERTS

AN EVENT BY

Venue

Address

61-63
Shaftesbury Avenue

London

W1D 6LQ

UK

Map

Other events from Camerjam

Event Hash Tag

#mobilebrand

MOBILE EXPERTS

AN EVENT BY

Agenda

13.30 Registration and coffee
14.00

Welcome from your host

David Murphy, Editor, Mobile Marketing
Mobile expert introductions
14.05

Mobile ad networks

Limvirak Chea, Head of Business Development, InMobi

A 10 minute introduction to mobile ad networks from the mobile expert with one case study
14.15

Mobile planning & buying

Nick Marsh, Director of Sales EMEA, Mojiva

A 10 minute introduction to mobile planning and buying from the mobile expert with one case study
14.35

Mastering a mobile web presence

Duncan Hallas, Director Sales EMEA, Netbiscuits

How to create and increase brand awareness and gain revenues through the mobile channel - cost efficient, through web and app, on different devices and platforms.
14.45

Mobile location based advertising

Chris Bourke, MD, mobext

A 10 minute introduction to location based advertising from the mobile expert with one case study
14.55

Mobile loyalty and CRM

Nico Kopke, CEO, Kodime

A 10 minute introduction to loyalty and CRM from the mobile expert with one case study
15.05

Mobile strategy surgeries

Groups of 5-6 attendees will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable discussions enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee
16.20

The Q&A ZONE: LBi and Ogilvy

Ilicco Elia, Head of Mobile, LBi

Nicole Yershon, Head of Innovation, Ogilvy

Ilicco and Nicole will field mobile related questions from delegates and from those that don't attend the event. To submit a question either email james@camerjam.com or tweet with the hastag #askcamerjam.
16.35

Mobile strategy surgeries

Groups of 5-6 attendees will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable discussions enable participants to work together to identify business needs and develop longer lasting business relationships.
17.30 Drinks