About
Overview
There are clear indicators that financial services companies need to develop a clear, coherent mobile strategy in order to keep pace with today's consumer. Smartphone penetration has now topped 40% in the UK and consumers are increasingly using the mobile internet to research products and services, spending on average £17.49 per mobile transaction.
However, there are challenges to master the mobile channel, with factors such as handset fragmentation, app marketing and robust, transactional mobile websites. The opportunities are clear with mobile banking, mobile CRM and mobile advertising all capable of driving up revenues.
The Mobile Finance Masterclass will show banks, building societies, insurance companies, credit card providers, investments specialists and independent financial advisors how to use the mobile channel in their business.
Core topics covered include mobile commerce, apps, mobile websites, mobile advertising, mobile marketing, mobile CRM and location based advertising. Our innovative format comprises of 6 quick fire 15 minute case studies on key mobile topics and in-depth roundtable surgeries where attendees get face-to-face time with mobile experts to help develop a profitable mobile strategy.
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
08.30 Registration & coffee
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09.00
Introduction from the host
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09.05
Driving traffic from mobile advertising
Gavin Stirrat, Managing Director, EMEA, Millennial MediaA leading mobile advertising expert will outline the core considerations relating to developing a successful mobile advertising strategy, highlighting case studies.
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09.20
Building a transactional mobile website
Hugh Ritzema-Carter, UK Commercial Director, YOC GroupA leading mobile expert will explain how financial services companies can build a transactional mobile version of their website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
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09.35
Building mobile apps across different platforms
Jennifer Hiley, Senior Account Director, We Love MobileA leading app expert will give a brief introduction to the key factors to consider when developing apps across different mobile platforms.
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09.50
Effective mobile marketing, creative & tracking
Mick Rigby, CEO, Yodel MobileA leading mobile marketing expert will explain the benefits and key success factors of mobile marketing.
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10.05
Golden rules for designing for users in finance from retail to investment banking
Lawrence Kitson, lead interaction designer, ustwo -
10.20
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
10.50 Coffee & networking
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11.20
Financial services on mobile
Adrian Homer, Senior Online Delivery Manager, SantanderSiobhan Parker, Mobile , RBSLeading financial services companies will give the lowdown on how mobile is used in their business
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11.35
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
12.30 Close & lunch
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