About
Overview
There are clear indicators that financial services companies need to develop a clear, coherent mobile strategy in order to keep pace with today's consumer. Smartphone penetration has now topped 40% in the US, consumers are increasingly using the mobile internet to research products and services and there are already 33 million consumers who have shopped on their mobile device.
However, there are challenges to master the mobile channel, with factors such as handset fragmentation, app marketing and robust, transactional mobile websites. The opportunities are clear with mobile banking, mobile CRM and mobile advertising all capable of driving up revenues.
The Mobile Finance Masterclass will show banks, building societies, insurance companies, credit card providers, investments specialists and independent financial advisors how to use the mobile channel in their business.
Core topics covered include mobile commerce, apps, mobile websites, mobile advertising, mobile marketing, mobile CRM and location based advertising. Our innovative format comprises of 6 quick fire 15 minute case studies on key mobile topics and in-depth roundtable surgeries where attendees get face-to-face time with mobile experts to help develop a profitable mobile strategy.
Who spoke?
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Alberto Jimenez
Director, Global Mobile Solutions, Citibank -
David Williams
VP Business Development, MBlox -
Jules Ehrhardt
Business Development Director, ustwo™ -
Mick Rigby
Managing Director, Yodel Mobile
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Venue
Address
285 West Broadway
Map
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Agenda
08.30 Registration & coffee
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09.00
Introduction from the host
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09.05
Mobile advertising and ad tracking
Mick Rigby, Managing Director, YodelA leading mobile advertising expert will outline the core considerations relating to developing a successful mobile advertising strategy, highlighting case studies.
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09.15
Mobile commerce and payments
David Williams, mBloxA leading mobile commerce expert will give a brief introduction to the key factors to consider when taking mobile payments, highlighting successful examples.
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09.25
Building a great User Experience on mobile
Jules Ehrhardt, Business Development Direct, ustwo™ | the studio of dreams™A leading mobile expert will explain how to achieve and optimize user experience on the mobile channel.
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09.35
10 rules for building mobile apps platforms
Miguel Banuelos, Director of Accounts, Golden GekkoA leading app expert will give a brief introduction to the key factors to consider when developing apps across different mobile platforms.
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09.45
Building a transactional mobile website
Craig Besnoy, Managing Director, NetbiscuitsA leading mobile expert will explain how financial services companies can build a transactional mobile version of their website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
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09.55
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
10.50 Coffee & networking
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11.20
Mobile financial services in action
Alberto Jiminez, Director, Global Mobile Solutions, CitibankCitibank will give the lowdown on how mobile is used in their business
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11.35
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
12.20 Close & lunch
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