About
Overview
The Mobile Finance Masterclass will show banks, building societies, insurance companies, credit card providers, investments specialists and independent financial advisors how to use the mobile channel in their business.
Covering mobile marketing, mobile sales, mobile advertising, mobile payments and banking, the masterclass will enable attendees to leave with a clear understanding of how to implement a mobile strategy.
The event format comprises 6 quick fire case studies on different aspects of mobile delivered by experts in their field, followed by a series of speed roundtables where members of the finance sector can discuss their challenges and requirements directly with the mobile experts.
Event Presentations
Who spoke?
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Peter Garside
Account Director, Ericsson IPX -
Rob Beecroft
Commercial Director, Velti -
Jonathan Bass
Managing Director, Incentivated -
Hakim Mendjeli
Senior Content Manager, Vodafone Group -
Vinny Hayes & Stewart Hunter
Client Solutions, Somo Agency -
James Davlouros
VP & Business Leader of Innovative Platforms, Mastercard -
Hugh Ritzema-Carter
UK Commercial Director, YOC Group
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
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09.00
Introduction from the host
David Murphy, editor, Mobile Marketing Magazine -
09.05
Mobile advertising
Vinny Hayes, Head of Client Solutions, SomoStewart Hunter, Head of Client Services, SomoA leading mobile advertising expert will outline the core considerations relating to developing a successful mobile advertising strategy, highlighting case studies.
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09.20
The shortcut to mobile financial services
Peter Garside, Regional Manager, Ericsson IPXToday's mobile solutions can be used for all kinds of services, not only mobile marketing and advertising, but also enterprise services such as banking and finance services. At this masterclass, Ericsson will discuss will discuss existing cases and answer your questions about how our experience and operator relationships are being used in the financial services industry.
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09.35
Acquiring customers through mobile
Rob Beecroft, Commercial Director, VeltiA leading mobile marketing expert will explain how the mobile channel can be used to acquire customers citing successful case studies.
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09.50
Mobile app discoverability
Hakim Mendjeli, Senior Content Manager, Vodafone GroupVodafone will give a brief introduction to the key factors to consider when trying to get your app discovered among the hundreds of thousands of apps in the market, highlighting successful examples.
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10.05
Publishing across different mobile platforms
Jonathan Bass, Managing Director, IncentivatedA leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities.
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10.20
Adding value through mobile web services
Hugh Ritzema-Carter, UK Commercial Director, YOC GroupYOC will explain how to implement a mobile web strategy showing how it can increase acquisition, improve customer satisfaction and reduce operational costs. The presentation will highlight successful case studies.
10.35 Coffee break
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11.05
Emerging mobile finance business models
James Davlouros, VP & Business Leader of Innovative Platforms, MastercardA leading figure from the finance industry will highlight new and emerging business models showing their current mobile strategy.
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11.20
Mobile strategy surgeries
Groups of 5-6 finance companies will have a series of 20 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable discussions enable participants to work together to identify business needs and develop longer lasting business relationships.
13.20 Lunch & video interviews
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