About
Overview
There are clear indicators that the public sector needs to develop a clear, coherent mobile strategy in order to keep pace changes in people's digital behaviour. Smartphone penetration has now topped 40% in the UK and people are increasingly using the mobile internet to research products and services in both public and private sectors.
The opportunities are clear in terms of cost savings, audience engagement and using mobile to meet your organisations objectives. However, there are challenges to master the mobile channel, with factors such as handset fragmentation, app marketing and robust, transactional mobile websites. The Mobile Public Sector Masterclass will show public sector organisations how to use the mobile channel in their sector.
Core topics covered include mobile cost savings, apps, messaging and mobile email, mobile websites, mobile advertising, mobile marketing and CRM. Our innovative format comprises of 6 quick fire 15 minute case studies on key mobile topics and in-depth roundtable surgeries where attendees get face-to-face time with mobile experts to help develop a profitable mobile strategy.
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
08.30 Registration
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09.00
Introduction from your host
David Murphy, Editor, Mobile Marketing Magazine -
09.05
Building a robust and functional mobile website
Hugh Ritzema-Carter, UK Commercial Director, YOC GroupA leading mobile expert will explain how retailers can build a robust and functional mobile version of their website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
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09.15
Developing a mobile marketing strategy
Jonathan Bass, Managing Director, IncentivatedA leading mobile marketing expert will show you the key building blocks for developing a mobile marketing strategy covering SMS and mobile email, highlighting successful case studies.
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09.25
Using mobile for cost savings and process efficiency
Oisin Lunny, Senior Market Development Manager, OpenMarketA leading mobile expert will give a brief introduction to the key factors to consider when using mobile to implement cost reductions or improve process efficiencies, highlighting successful examples.
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09.35
Getting the most from your app
Doug Chisholm, CEO, rippllA leading app expert will give a brief introduction to the key factors to consider when developing apps across different mobile platforms.
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09.45
Mobile payments and ticketing
A leading mobile payments and ticketing expert will give a brief introduction to the key factors to consider when taking mobile payments and rolling out mobile ticketing, highlighting successful examples.
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09.55
Mastering QR codes in the Public Sector
Roger Bamkin, Chair of Wikimedia UK, ex-Wikipedian in ResidenceRoger has been advising on the use of QR codes in the public sector after using them in Derby Museum - where Wikimedia UK were leading a collaboration to exploit Wikipedia for their museum's labels. He is currently involved with a collaboration with Monmouthshire County Council to transform the town of Monmouth.
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10.05
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
10.50 Coffee & networking
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11.20
Mobile public services in action
Gill Elderfield, Head of Mobile Government Digital Service, Cabinet OfficeA leading public sector organisation will give the lowdown on how mobile is used in their institution
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11.35
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
12.20 Close & lunch
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