About
Overview
2010 was a momentous year for the publishing industry. Many publishers embraced the mobile platform, the iPad an numberous other tablet devices were launched and News International re-introduced the dreaded paywall which divided critics across the board.
Many publishers took their first step into the mobile world with an iPhone app and the best business models for this medium are still unclear - The Guardian have recently changed their paid app to a subscription model from a one off charge.
Tablet devices are also set to be at the forefront of publishers' thoughts during 2011 and beyond. The launch of the iPad last year created this market that has glossy magazine publishers taking notice, with devices running on Android, Windows and other platforms already in the market.
Book publishers can also look at the Amazon Kindle, other ebook readers and mobile phones all as possible channels for distributing paid for content.
The Mobile Publishing Masterclass is a half day event for publishers to come together and learn the very latest business models, mobile advertising strategies and techniques for taking content mobile cost effectively. The event is split into segments, each segment focusing on a different aspect of mobile.
Examples of topics include:
- Emerging business models
- Creating apps
- Distributing cross platform apps
- Open source apps
- Tablet publishing
- Mobile advertising (ad network)
- Creating mobile advertising inventory
- Mobile websites
- Permission based marketing
- QR codes/2D barcodes
- Mobile payments
- Augmented reality
Who spoke?
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Jon Mundy
Director of Business Development UK, Apprupt -
David Murphy
Editor, Mobile Marketing Magazine -
Nick Lane
Chief Analyst, mobileSQUARED -
Simon Bailey
Director of Business Development for Europe, Velti -
Nic Newman
Managing Director, Tigerspike -
Duncan Hallas
Director Sales EMEA, Netbiscuits -
James Bromley
Managing Director, Mail Online -
Hakim Mendjeli
Senior Manager: Publishing, Vodafone Group
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Venue
Address
61 Shaftesbury Avenue
Map
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Agenda
08.30 Registration & coffee
-
09.00
Welcome & introduction
David Murphy, Editor, Mobile Marketing magazine -
09.05
Mobile app discoverability
Vodafone GroupVodafone will give a brief introduction to the key factors to consider when trying to get your app discovered among the hundreds of thousands of apps in the market, highlighting successful examples.
-
09.20
Publishing on tablets
Nic Newman, Managing Director, TigerspikeA leading tablet expert will show clearly the state of the tablet market place, highlighting the key considerations that publishers need to take account of before creating tablet apps
-
09.35
Publishing across multiple mobile platforms
Duncan Hallas, Director Sales EMEA, NetbiscuitsA leading mobile specialist will explain the challenges associated with publishing across multiple platforms, how to streamline the process and tools to optimise platform functionalities
-
09.50
Mobile advertising as a service rather than an imposition
Jon Mundy, Director of Business Development (UK), AppruptA leading mobile advertising expert will show how publishers can maximise their mobile advertising revenues by making advertising a service rather than an imposition. The presentation will be supported by publishing case studies.
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10.05
Reaching your audience fast and cost effectively
Nick Barnett, CEO, MippinA leading mobile expert will explain how to reach your audience fast and cost effectively on the mobile device highlighting case studies.
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10.20
Mobile ad exchange: transforming the mobile advertising market for buyers and sellers
Simon Bailey, Director of Business Development for Europe, VeltiVelti will explain the current market for buying and selling ad inventory and show how to improve this by highlighting successful case studies.
10.35 Coffee break
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11.05
Emerging mobile publishing business models
James Bromley, Managing Director, Mail OnlineWhere the market stands now, the changing face of mobile publishing and what business models are emerging including analysis of current freemium, ad-funded, paid apps and paywall models.
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11.20
Mobile strategy surgeries
VariousGroups of 5 publishers will have a series of 20 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable discussions enable participants to work together to identify business needs and develop longer lasting business relationships
13.20 Lunch & networking
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