Camerjam :: Mobile Retail Masterclass New York

About

Overview

There are clear indicators that retailers need to develop a clear, coherent mobile strategy in order to keep pace with today's consumer. Smartphone penetration has now topped 40% in the US, 15% of all Black Friday searches will be done on mobile and there are already 33 million consumers who have shopped on their mobile device. Consumers are also using their phones to research products and prices in store.

However, there are challenges to master the mobile channel, with factors such as handset fragmentation, app marketing and robust, transactional mobile websites. The opportunities are clear with mobile couponing, location based advertising and mobile CRM all capable of driving up revenues.

The Mobile Retail Masterclass will show traditional and online retailers how to use the mobile channel in their business. Core topics covered include mobile commerce, apps, mobile websites, mobile advertising, mobile marketing, mobile CRM and location based advertising. Our innovative format comprises of 6 quick fire 15 minute case studies on key mobile topics and in-depth roundtable surgeries where attendees get face-to-face time with mobile experts to help develop a profitable mobile strategy.

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Event Hash Tag

#mobileretail

MOBILE EXPERTS

AN EVENT BY

Venue

Address

Canal Room
285 West Broadway

New York

NY 10013

USA

Map

Other events from Camerjam

Event Hash Tag

#mobileretail

MOBILE EXPERTS

AN EVENT BY

Agenda

13.30 Registration & coffee
14.00

Introduction from your host

David Murphy, Editor, Mobile Marketing Magazine
14.05

10 rules for building mobile apps

Miguel Banuelos, Director of Accounts, Golden Gekko

A leading mobile expert will explain 10 steps to consider before building mobile apps.
14.15

Distributed commerce across all consumer touchpoints

Randi Barshack, VP of Marketing, Mashery

A leading API expert will give a brief introduction to the key factors to consider when developing a distributed commerce strategy, highlighting successful examples.
14.25

Making mobile commerce work

David Williams, VP Business Development, mBlox

A leading mobile commerce expert will give a brief introduction to the key factors to consider when taking mobile payments, highlighting successful examples.
14.35

Making apps with a purpose

Jules Ehrhardt, ustwo™ | the studio of dreams™

A leading mobile expert will give a brief introduction to the key factors to consider when developing apps that have a real purpose across different mobile platforms.
14.45

Mobile advertising and ad tracking

Mick Rigby, Managing Director, Yodel Digital

A leading mobile expert will give a brief introduction to the key factors to consider when implementing a mobile advertising strategy, highlighting successful examples.
14.55

Roundtable surgeries

Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee & networking
16.20

Mobile retail in action

A leading retailer will give the lowdown on how mobile is used in their business
16.35

Roundtable surgeries

Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.20 Drinks