About
Overview
The acceleration of smartphone penetration, the fact that 4.2 million UK consumers now access retail sites on their mobile phone and the increasing propensity for consumers to use their mobile phone for in-store activity should show retailers that there is a massive opportunity right now for retailers to develop high level mobile strategies. Figures show that 25 percent of consumers said they would NEVER re-visit a retailers site if they had a negative experience of it on their mobile devices, yet only 4 out of the top 20 retail brands have a website optimised for mobile.
Recent research
Mobile commerce is set to reach a staggering $119 billion by 2015 according to a recent study by IAB UK, AIME and the IMRG in August 2010, shows that there are huge opportunities for retailers in the mobile sectore. Findings from the research include:
- 41 percent of retailers plan to have a transactional mobile site or application in place within the next year
- 59 percent of retailers expect their mobile revenues to increase over the next 12 months, and 94 percent see it as a real opportunity for their business
- 74 percent of retailers stated that they would like to receive training in this mobile commerce
Event overview
In response to this demand and in partnership with Mobile Marketing magazine, Camerjam is producing the Mobile Retail Masterclass event on 15th March 2011 in London. The event will offer retail executives the opportunity to learn about mobile, connect with leading experts and develop mobile strategies, all during the course of a morning. The event is designed for marketing directors, digital directors, heads of marketing, mobile managers, digital marketing managers, e-commerce managers and website managers from the retail sector.
Event focus
The afternoon Masterclass for Retail will be exclusively attended by retailers and attendees will be able to tailor the sessions to their needs by taking part in speed-meetings, mobile surgeries and workshop groups on core mobile areas including:
- mobile website development
- mobile apps
- mobile search
- mobile coupons
- mobile advertising
- mobile marketing & CRM
- mobile analytics
- location based services
- augmented reality.
The Mobile Retail Masterclass is the first in a series of events for different industry sectors, ranging from hospitality and publishing, to travel and banking.
Who spoke?
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Anne Meilhac
Mobile Marketing Director, Gemalto -
David Smith
Managing Director, IMRG -
Mark Cody
Channel Business Manager, Interactive Sales, O2 -
Paul McNea
Head of Sales, paythru -
Rob Beecroft
Commercial Director, Velti -
Mandeep Mason
Deputy Sales Director, Advertising, EMEA, Navteq Media Solutions -
Magnus Jern
CEO & Founder, Golden Gekko -
Jonathan Bass
Managing Director, Incentivated
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Venue
Address
61-63 Shaftesbury Ave
Map
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Agenda
08.30 Registration & coffee
08.55 Introduction
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09.00
Analysis from 2010 and predictions for 2011
David Smith, Managing Director, IMRGWhere we stand now; the changing face of e-Commerce. Population information about online shoppers, broadband penetration and emergence of new technology and trends. Predictions for the estimated growth for the ecommerce sector in 2011
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09.10
Mobile retail research
Nick Lane, chief analyst, mobileSQUAREDMobileSQUARED will present bespoke research on the mobile retail market and all attendees will receive a copy of their report with key facts and figures designed to assist your mobile strategy decisions.
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09.20
Permission based mobile marketing
Anne Meilhac, Mobile Marketing Director, GemaltoA leading mobile marketing expert will explain the benefits and key success factors of permission based marketing, highlighting successful case studies.
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09.35
Should I build a mobile app or a mobile optimised site?
Mark Cody, Channel Business Manager, Interactive Sales, O2O2 will highlight the key considerations when deciding whether to create and app or a mobile optimised site, or indeed both, highlighting successful examples.
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09.50
How retailers can build a mobile website
Jonathan Bass, Managing Director, IncentivatedIncentivated will explain how retailers can build a mobile version of their website to ensure great customer experience and usability by highlighting successful case studies.
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10.05
Taking mobile payments
Paul McNea, Head of Sales, PaythruPaythru will give a brief introduction to the key factors to consider when taking mobile payments, highlighting successful examples.
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10.20
Mobile as a sales channel
Rob Beecroft, Commercial Director, VeltiVelti will give a brief introduction to the key factors to consider when implementing mobile as a sales channel, highlighting successful examples.
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10.35
How retailers can use location based advertising
Mandeep Mason, Deputy Sales Director, Advertising, EMEA, Navteq Media SolutionsA leading location based services expert will give a brief introduction to the key factors to consider when developing location based advertising campaigns, highlighting successful examples.
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10.50
Building mobile apps across different platforms
Magnus Jern, CEO & Founder, Golden GekkoA leading app expert will give a brief introduction to the key factors to consider when developing apps across different mobile platforms.
11.05 Coffee
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11.40
Discussion groups
VariousGroups of 6-8 retailers will have a series of 20 minute roundtable discussions based on each of the core topics above: mobile websites, apps, coupons, payments, advertising/marketing and location based services. Each session will be led by a mobile expert in the particular topic area. The roundtable discussions enable participants to work together to identify business needs and develop longer lasting business relationships.
14.00 Lunch & networking
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