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Thu, 1 December 2011
Mobile commerce expert, mBlox joins the sport and leisure masterclass to talk all things mobile payments and commerce.
Overview
The Mobile Sport & Leisure Masterclass will show football clubs, sports retailers, betting companies, cricket clubs, rugby clubs, the olympics, cinemas, fitness clubs and other sport and leisure establishments how to use the mobile channel in their business.
Covering mobile marketing, mobile sales, mobile advertising, mobile payments, mobile ticketing and banking, the masterclass will enable attendees to leave with a clear understanding of how to implement a mobile strategy.
The event format comprises 6 quick fire case studies on different aspects of mobile delivered by experts in their field, followed by a series of speed roundtables where members of the finance sector can discuss their challenges and requirements directly with the mobile experts.
Who should attend?
The event is only open to digital specialists, marketing and online strategists and executives from football clubs, sports retailers, betting companies, cricket clubs, rugby clubs, the olympics, cinemas, fitness clubs and other sport and leisure establishments.
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Venue
Address
61-63 Century Club
Map
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Agenda
13.30 Registration & coffee
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14.00
Welcome from your host
David Murphy, Editor, Mobile Marketing -
14.05
Permission based mobile marketing & CRM
A leading mobile marketing expert will explain the benefits and key success factors of permission based marketing, highlighting successful case studies.
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14.15
Building a transactional mobile website
A leading mobile expert will explain how retailers can build a transactional mobile version of their website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
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14.25
Mobile payments and ticketing
Senior representative, mBloxA leading mobile payments and ticketing expert will give a brief introduction to the key factors to consider when taking mobile payments and rolling out mobile ticketing, highlighting successful examples.
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14.35
Mastering mobile advertising
A leading mobile advertising expert will outline the core considerations relating to developing a successful mobile advertising strategy, highlighting case studies.
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14.45
How to use location based advertising
A leading location based services expert will give a brief introduction to the key factors to consider when developing location based advertising, highlighting successful examples.
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14.55
Integrating mobile into your media mix
A leading mobile expert will explain the key success factors for integrating mobile into your media mix, highlighting successful case studies.
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15.05
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
15.50 Coffee & networking
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16.20
Mobile sport & leisure in action
A leading sport & leisure company will give the lowdown on how mobile is used in their business
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16.35
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.30 Close & drinks
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