About
Overview
The Mobile Sport & Leisure Masterclass will show football clubs, sports retailers, betting companies, cricket clubs, rugby clubs, the olympics, cinemas, fitness clubs and other sport and leisure establishments how to use the mobile channel in their business.
Covering mobile marketing, mobile sales, mobile advertising, mobile payments, mobile ticketing and banking, the masterclass will enable attendees to leave with a clear understanding of how to implement a mobile strategy.
The event format comprises 6 quick fire case studies on different aspects of mobile delivered by experts in their field, followed by a series of speed roundtables where members of the finance sector can discuss their challenges and requirements directly with the mobile experts.
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
13.30 Registration & coffee
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14.00
Welcome from your host
David Murphy, Editor, Mobile Marketing -
14.05
SMS marketing
Darren Daws, Managing Director, TxtlocalA leading mobile marketing expert will explain the benefits and key success factors of SMS marketing, highlighting successful case studies.
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14.20
How to engage the sportsfan before, during and after the game
Rupert Ashwell, Head of Client Services, Golden GekkoA leading mobile expert will highlight the key considerations when deciding whether to create and app or a mobile optimised site, or indeed both, highlighting successful examples.
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14.35
Mobile payments and ticketing
Andrew Dark, CEO, MBloxA leading mobile payments and ticketing expert will give a brief introduction to the key factors to consider when taking mobile payments and rolling out mobile ticketing, highlighting successful examples.
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14.50
Mobile app discoverability
Hemant Madan, Head of Developer Marketing, VodafoneVodafone will give a brief introduction to the key factors to consider when trying to get your app discovered among the hundreds of thousands of apps in the market, highlighting successful examples.
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15.05
How to use location based advertising
Doug Chisholm, Managing Director, RippllA leading location based services expert will give a brief introduction to the key factors to consider when developing location based advertising, highlighting successful examples.
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15.20
Creating mobile revenues from and for your fanbase
John Roberts, Founder, QustodianA leading mobile expert will explain the key success factors for integrating mobile into your media mix, highlighting successful case studies.
15.35 Coffee & networking
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16.00
A brief history of mobile in sport. Where does the industry go next?
Mike Dunphy, Mobile Sport Expert, formerly of Man Utd & Liverpool -
16.15
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
17.45 Drinks and networking
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