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Tue, 3 January 2012
YOC Group signs up as Mobile Expert at the Mobile Travel & Tourism Masterclass London.
Overview
There are clear indicators that the travel and tourism sector needs to develop a clear, coherent mobile strategy in order to keep pace with today's consumer. Smartphone penetration has now topped 40% in the UK and consumers are increasingly using the mobile internet to research holidays, travel plans and to buy tickets.
However, there are challenges to master the mobile channel, with factors such as handset fragmentation, app marketing and robust, transactional mobile websites. The opportunities are clear with mobile couponing, location based advertising and mobile CRM all capable of driving up revenues.
The Mobile Travel, Tourism & Leisure Masterclass will show travel and tourism companies how to use the mobile channel in their business. Core topics covered include mobile commerce, apps, mobile websites, mobile advertising, mobile marketing, mobile CRM and location based advertising.
Our innovative format comprises of 6 quick fire 15 minute case studies on key mobile topics and in-depth roundtable surgeries where attendees get face-to-face time with mobile experts to help develop a profitable mobile strategy.
Who should attend?
The event is designed for marketing directors, digital directors, heads of marketing, mobile managers, digital marketing managers, e-commerce managers and website managers from the travel, tourism and leisure industry.
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
08.30 Registration & coffee
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09.00
Introduction from your host
David Murphy, editor, Mobile Marketing Magazine -
09.05
Building a transactional mobile website
A leading mobile expert will explain how to build a transactional mobile version of your website to ensure great customer experience, usability and increased sales, highlighting successful case studies.
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09.15
Building mobile apps across different platforms
A leading app expert will give a brief introduction to the key factors to consider when developing apps across different mobile platforms.
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09.25
Taking mobile payments
A leading mobile commerce expert will give a brief introduction to the key factors to consider when taking mobile payments, highlighting successful examples.
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09.35
How the tourism industry can use location based advertising
A leading location based services expert will give a brief introduction to the key factors to consider when developing location based advertising campaigns, highlighting successful examples.
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09.45
Permission based mobile marketing & CRM
A leading mobile marketing expert will explain the benefits and key success factors of permission based marketing, highlighting successful case studies.
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09.55
Mastering mobile advertising
A leading mobile expert will explain how the travel and tourism sector can take advantage of mobile advertising to drive up sales by highlighting successful case studies.
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10.05
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
10.50 Coffee & networking
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11.20
Mobile travel & tourism in action
A leading travel & tourism company will give the lowdown on how mobile is used in their business
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11.35
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
12.20 Close & lunch
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