About
Overview
There are clear indicators that companies in the travel and tourism sector need to develop a clear, coherent mobile strategy in order to keep pace with today's consumer. Smartphone penetration has now topped 40% in the US, 18% of smartphone owners use mobile check-in services and there are already 33 million consumers who have shopped on their mobile device. Consumers are also using their phones to research holidays, travel times and destinations.
However, there are challenges to master the mobile channel, with factors such as handset fragmentation, app marketing and robust, transactional mobile websites. The opportunities are clear with mobile couponing, location based advertising and mobile CRM all capable of driving up revenues.
The Mobile Travel, Tourism & Leisure Masterclass will show traditional and online retailers how to use the mobile channel in their business. Core topics covered include mobile commerce, apps, mobile websites, mobile advertising, mobile marketing, mobile CRM and location based advertising.
Our innovative format comprises of 6 quick fire 15 minute case studies on key mobile topics and in-depth roundtable surgeries where attendees get face-to-face time with mobile experts to help develop a profitable mobile strategy.
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Venue
Address
285 West Broadway
Map
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Agenda
08.30 Registration & coffee
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09.00
Introduction from your host
David Murphy, editor, Mobile Marketing Magazine -
09.05
10 rules for building mobile apps
Miguel Banuelos, Director of Accounts, Golden GekkoA leading mobile expert will explain the key 10 considerations you need to make before building a mobile app.
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09.15
Building an end to end mobile tourism strategy
Gerhard Guenther, CEO, Digital Sunray MediaA leading mobile expert will give a case study looking at the complete mobile strategy of the Viennese tourist board.
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09.25
Mobile as a real-time communication channel with travelers
Scott Nichols, Sales Director, Ercisson IPXShowing the tourism industry how mobile can be used as real-time communication channel with travelers to keep them updated with updates, changes, and specials.
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09.35
How the tourism industry can use QR codes
David Javitch, VP of Marketing, ScanbuyA leading QR code expert will give a brief introduction to the key factors to consider when using QR codes in your mobile strategy.
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09.45
Mastering mobile advertising
Mick Rigby, Managing Director, YodelA leading mobile expert will explain how the travel and tourism sector can take advantage of mobile advertising to drive up sales by highlighting successful case studies.
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09.55
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
10.50 Coffee & networking
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11.20
Mobile travel in action
Jonathan Stephen, Head of Mobile, JetBlue AirwaysA leading travel & tourism company will give the lowdown on how mobile is used in their business
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11.35
Roundtable surgeries
Groups of 5-6 companies will have a series of 15 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable surgeries enable participants to work together to identify business needs and develop longer lasting business relationships.
12.20 Close & lunch
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