About
Overview
The travel and tourism industry has been an innovator in the use of mobile services ever since the International Air Transport Association (IATA) announced a global standard in 2007 that paved the way for global mobile phone check-in using two-dimensional (2D) bar codes. Lufthansa were the first to offer this in 2008 and now mobile check-ins are forecast to account for 1 in 7 within the next two years.
It's not just the airline industry that is embracing mobile. Mobile websites and apps for booking rail travel and car hire are flourishing, hotel booking sites such as Cross Hotel enable super quick hotel booking on the go and the traditional guide book has been mobile for some time now - most notably during the volcanic erruption in Iceland when Lonely Planet gave away free copies of their iPhone app guides.
With this in mind, the Mobile Travel & Tourism Masterclass will show companies working within the sector how to mobilise their services and maximise revenues from mobile users in the UK.
Event Presentations
Who spoke?
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Nathan Clapton
VP Mobile, Tripadvisor -
Erin Ericson
Content Manager, Vodafone -
Westley Gillard
Head of Business Development, Velti -
Stewart Hunter
Head of Client Services, Somo Agency -
Hugh Ritzema-Carter
Commercial Director, YOC Group -
Jason Cross
Marketing Director, Incentivated -
Paul Childs
COO, Adfonic
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Venue
Address
61-63 Shaftesbury Avenue
Map
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Agenda
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09.00
Introduction from your host
David Murphy, editor, Mobile Marketing Magazine -
09.05
Adding value through mobile web services: Air Berlin, Swiss International Airlines, Austrian Airlines & HRS
Hugh Ritzema-Carter, Commercial Director, YOC GroupYOC will explain how to implement a mobile web strategy showing how it can increase acquisition, improve customer satisfaction and reduce operational costs. The presentation will highlight successful case studies.
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09.20
Being where you customers are: Using mobile to speak to customers at every point on their journey
Westley Gillard, Head of Business Development, VeltiUsing mobile media to influence holiday seekers, the mobile web presence is now mandatory, and using location based advertising to sign post people on their holidays.
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09.35
Rolling out your service across different mobile platforms
Jason Cross, Marketing Director, IncentivatedA leading mobile expert will explain the challenges associated with rolling out services across multiple platforms, how to streamline the process and tools available to optimise platform functionalities.
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09.50
Mobile app discoverability
Erin Ericson, Content Manager, Vodafone GroupVodafone will give a brief introduction to the key factors to consider when trying to get your app discovered among the hundreds of thousands of apps in the market, highlighting successful examples.
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10.05
Integrating mobile into your media mix
Stewart Hunter, Head of Client Services, Somo AgencyThis presentation will show how mobile can be used to support your current marketing efforts and also will touch on the use of Augmented Reality from an Audi case study.
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10.20
Mastering mobile advertising
Paul Childs, COO, adfonicA leading mobile expert will explain how the travel and tourism sector can take advantage of mobile advertising to drive up sales by highlighting successful case studies.
10.35 Coffee break
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11.05
How to build a mobile audience
Nathan Clapton, VP Mobile, TripadvisorThis keynote will show how Tripadvisor are building their mobile audience, how users are engaging on mobile and what the business models are moving forward.
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11.20
Mobile strategy surgeries
Groups of 5-6 attendees will have a series of 20 minute roundtable discussions based on each of the core topics above. Each session will be led by the expert in that field of mobile. The roundtable discussions enable participants to work together to identify business needs and develop longer lasting business relationships.
13.20 Lunch
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