About
Overview
The mobileSQUARED Roadshow: Europe is an innovative 1-day event covering the essential aspects of connecting with mobile consumers, relevant for brands, agencies, content providers, and mobile companies alike.
We bring all these key players together to collaborate outside of their usual silos, and facilitate fresh thinking on how to shape the market for best results. It’s about how to harness the one media device that connects to millions, and is always on and always in view.
We take the results of our exclusive in-depth market and consumer research, combined with an unpredictable mix of speakers who lead in their fields, and bring them together for a dynamic and interactive 1-day programme.
Speakers include:
Adam Smith, Futures Director, Group M – UK
Hein Wils, Project Leader AR tours, Stedelijk Museum Amsterdam – NETHERLANDS
Mikko Mattinen, Head of Online & Mobile, Veikkaus (Finnish Lottery) – FINLAND
Miguel Tatay, Head of Mobile, ITN – UK
Sarah Evans, Head of Mobile Internet & Portals, O2 – UK
Kate Karagholi, Director of Member Marketing, RCI – UK
Ludovic Levy, Group Marketing Director, Orange Advertising Network & Chairman, Mobile Advertising Committee, IAB Europe – FRANCE
Mike Godwin, UK Managing Director, Movenpick – UK
Steffen Krabenhøft, Mobile Director, Mediacom – DENMARK
Fee Beyer, Product & Innovation, Deutsche Telekom – GERMANY
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Venue
Roadshow: Europe 2010 will be held amid the splendour (and aroma) of the Mezzanine Hall at Vinopolis, London's famous wine-tasting emporium.
Vinopolis is a uniquely atmospheric venue, blending contemporary facilities and design, with the character of its original Victorian railway arch features. It is located in the heart of London's Bankside neighbourhood, on the river Thames, and is just a couple of minutes walk from London Bridge underground station.
Address
Bank End
Map
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Agenda
-
09:00
Chairman's opening remarks
Nick Lane, Chief Analyst, Mobile Squared -
09:05
Where does mobile advertising sit now and in 12 months?
Adam Smith, Futures Director, Group M – UK Focus on Apps
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09:25
'Spot Goes To School' app
Anna Rafferty, Managing Director, Penguin Digital -
09:35
How mobile is changing our lives
Joe Barrett, Senior Director, Qualcomm -
09:50
Augmented reality
Hein Wils, Project Leader AR tours, Stedelijk Museum Amsterdam – NETHERLANDS -
10:00
Mobile gambling
Mikko Mattinen, Head of Online & Mobile, Veikkaus (Finnish Lottery) – FINLAND -
10:10
VW & Barclaycard mobile gaming
Michael Schade, CEO, Fishlabs – GERMANY 10.20 Open mic Q&A
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10.25
Why the f*ck create an app?
Sarah Evans, Head of Mobile Internet & Portals, O2 – UKAdrien Pitrat, Ergonome, Bouygues Telecom – FRANCEMiguel Tatay, Head of Mobile, ITN – UKAlex Meisl, Chairman, Sponge – UK -
10.45
Mobile TV app demo
Olga Steidl, Head of Marketing, SPB Software – RUSSIA -
10.55
Getting your app to market
James Mooney, Head of Sales, GetJar 11.05 Coffee
Focus on Mobile Internet
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11.35
Taking the first steps into mobile
Graham Darracott, Managing Director, Digital Architects – UK Kate Karagholi, Director of Member Marketing, RCI – UK -
11.50
Integrating mobile into your activities
Ian Homer, Co-Founder, Bemoko – UK Alex Sandrey, Head of Digital Solutions, HeathWallace – UK -
12.05
TAKE THE WORKSHOP CHALLENGE
VariousAttendees will split into groups of 10-12 and will be given a brief to create a mobile concept for a brand. Each group will have a €50,000 budget to allocate to their newly created mobile concept and a set of parameters and costs of different mobile media. These figures will be fed into real metrics to determine the winning team.
12.55 Lunch
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13.55
CONSUMER RESEARCH FINDINGS: Western Europe
Ralph Risk, Marketing Director EMEA, Lightspeed Research – UK -
14.05
CONSUMER RESEARCH FINDINGS: Russia
Alistair Hill, Co-Founder, On Device Research - EUROPE -
14.15
Extending your online strategy onto mobile
Donald McLeod, Head of Marketing Services, University of Hertfordshire – UK -
14.25
Médecins Sans Frontières case study: mobile donations
Gerhard Günther, CEO, Digital Sunray Media – AUSTRIA 14.35 Open mic Q&A
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14.40
PANEL DISCUSSION: Can mobile ever match online as a payment channel?
Anil Malhotra, VP Marketing & Alliances, Bango – UK Sabine Irgang, COO, itsmy.com – GERMANY Ray de Silva, Principal Manager, B2B Enablers – Vodafone – UK Dan Rosen, Managing Director, AKQA Mobile – UK -
15.00
EVOLUTION: The last 5 years of mobile advertising...and the next 5
Jonathan MacDonald, Co-Founder, this fluid world -
15.15
The biggest ever mobile messaging campaign
Chris Ward, Project Leader, 1GOAL -
15.25
Insights and technology make a perfect marriage for mobile media
James Lamberti, Vice President, Global Research & Marketing, InMobi -
15.40
Lufthansa mobile couponing
Stephanie Renda, Managing Director, match2blue – GERMANY 15.55 Coffee
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16.25
Latest mobile advertising metrics
Harald Neidhardt, CMO & Co-Founder, Smaato – GERMANY -
16.30
PANEL DISCUSSION: What metrics do agencies need to spend more on mobile advertising and marketing?
Ludovic Levy, Group Marketing Director, Orange Advertising Network & Chairman, Mobile Advertising Committee, IAB Europe – FRANCE Harald Neidhardt, CMO & Co-Founder, Smaato – GERMANY David Fieldhouse, CEO, Lucidity Mobile – UK Jonathan MacDonald, C -
16.50
Mobile advertising best practice
Andy Smith, Sales Director Europe, Admob -
17.00
THE INTERVIEW PANEL
INTERVIEWER: David Murphy, Editor, Mobile Marketing Magazine – UK INTERVIEWEE: Mike Godwin, UK Managing Director, Movenpick – UK INTERVIEWEE: Jon Mew, Head of Mobile, IAB – UK INTERVIEWEE: Franco Beschizza, Head of Mobile, COI – UKMobile Marketing Magazine’s Editor, David Murphy, will interview a brand that has not yet worked in mobile, alongside one that has, and a mobile expert to ascertain the challenges brands face and also to point towards the steps they can take to implement mobile successfully
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17.15
COUNTRY UNPANEL
Fee Beyer, Product & Innovation, Deutsche Telekom – GERMANY Sebastian-Justus Schmidt, CEO, SPB Software – RUSSIA James Lamberti, Vice President, Global Research & Marketing, InMobi – UK Steffen Krabbenhøft, Mobile Director, Mediacom – DENMARKA panel of experts from different territories will be on stage to answer your questions on ANY mobile related topics. To submit a question please email nick@mobilesquared.co.uk or post to twitter with the hashtag #m2r
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17.35
WORKSHOP CHALLENGE ANALYSIS
A leading metrics provider will analyse each group's allocation of the €50,000 and focus on the three most successful campaigns with the winning group receiving a special prize.
17.40 Final round up and drinks
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Test Sponsors
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