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Agenda

1. 09.00

   Chairman's opening remarks and market analysis

   
   Gavin Patterson, Chief Markets Analyst, mobileSQUARED
2. 09.10

   How can mobile be used to enable and enhance the point of sale?

   
   Gene Keenan, Vice President of Mobile, Isobar
3. 09.30

   Insights and technology make a perfect marriage for mobile media

   
   Anne Frisbie, VP & Managing Director, North America, InMobi

4. FOCUS ON: Apps

5. 09.45

   Analysing how to create successful mobile app-vertising

   
   Jeff Swystun, Chief Communications Officer, DDB Worldwide
6. Born to Fit: Gap

   Tina Unterlaender, Account Director, AKQA

7. 10.10 Open mic Q&A

8. 10.20

   Why the heck create an app?

   
   Gary Schwartz, CEO, Impact Mobile & North American Chair, MEF
   Jaime Lefkowitz, Director, Wireless Strategy, Mindshare
   Sebastian-Justus Schmidt, CEO, SPB Software
9. 10.45

   Consumer research findings

   
   Naor Chazan, Marketing Director, Americas, Lightspeed Research

10. FOCUS ON: Mobile internet

11. 10.55

    Integrating mobile into your strategy

    
    Maria Mandel, VP Media and Marketing Innovation, AT&T Advanced Ad Solutions

12. 11.10 Coffee

13. 11.45

    Engaging the mobile consumer

    
    Nick Lane, Chief Strategy Analyst, mobileSQUARED
14. 11.55

    Delivering mobile content across multiple mobile partners and platforms

    
    Daniel Bethlahmy, Director, Wireless Marketing, NBC Universal
15. 12.05

    How important is search in your mobile strategy?

    
    Jesse Haines, Head of Marketing, Google Mobile Ads

16. 12.20 Open mic Q&A

17. TAKE THE WORKSHOP CHALLENGE

    Delegates and speakers will split up into groups of 10-15 and will be given a brief to create a mobile concept for a brand. Each group will have a $50,000 budget and a set of parameters and associated costs for different mobile media.

18. 13.00 Lunch

19. 14.00

    Get your house in order by ensuring your digital real estate works on mobile

    
    Koren Stucki, VP, Aegis Mobile

20. FOCUS ON: Mobile advertising

21. 14.10

    Tapping in to a new mobile audience

    
    Victor Malachard, CEO, Adfonic
22. 14.20

    EVOLUTION: The last 5 years of mobile advertising...and the next 5

    
    Steve Siegel, Mobile Solution Specialist, Microsoft Advertising
23. 14.35

    Brand case study

    
    Gowri Shankar, President & CEO, Singlepoint
    Joe Lalley, VP Digital Products, MTV Networks

24. 14.50 Open mic Q&A

25. 15.00

    What metrics do brands and agencies need in order to spend more on mobile advertising and marketing?

    
    Anne Frisbie, VP & Managing Director, North America, InMobi
    Ragnar Kruse, CEO, Smaato
    David Harper, Co-founder & CEO, PercentMobile
    David Berkowitz, Senior Director of Emerging Media & Innovation, 360i
26. INTERVIEW: The do's and don'ts of mobile advertising

    
    INTERVIEWER: Lubna Dajani, Managing Director, Stratemerge & Co-Founder Mobile Monday New York
    INTERVIEWEE: Stephanie Bauer Marshall, Associate Director, Mobile Advertising & Marketing, Verizon Wireless

27. 15.40 COFFEE BREAK

28. FOCUS ON: Mobile Payments

29. 16.10

    MOBILE UTILITY: Increasing efficiencies and revenues using mobile

    
    John Lim, CEO, Mobile Card Cast
30. 16.20

    MOBILE UTILITY INTERVIEW

    
    Ken Baris, President, Jordan Baris Realty
31. 16.30

    Mobile payment case study: Médecins Sans Frontières: mobile donations

    
    Gerhard Günther, CEO, Digital Sunray Media

32. 16.40 Open mic Q&A

33. 16.50

    PANEL DISCUSSION: Can mobile ever match online as a payment channel?

    
    Moderated by: Lubna Dajani, Managing Director, Stratemerge
    Marc Saulino, Head of US Sales, Bango
    Dan Melinger, Founder & CEO, Socialight
    Tony Pearce, CEO, TeePee Games
34. 17.15

    WORKSHOP CHALLENGE ANALYSIS

    Senior industry figure, tbc

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