Agenda
Download: Taking Internet Mobile Agenda
| 13.30 | Registration and coffee |
| 13.55 | Research: UK mobile market overview & projections Nick Lane, Managing Director and Chief Analyst, mobileSQUARED |
| 14.10 | What I need to understand about mobile Mike Godwin UK Managing Director, Mövenpick |
| 14.15 | Keynote: Developing a messaging-based mobile marketing strategy Jay Seaton CMO, Airwide Solutions |
| 14.35 | Research: UK consumers and mobile Internet usage Tom Meyritz Senior European Account Director, Lightspeed Research |
| 14.50 | Panel: Creating a personalised experience Moderator: Julian Harris, Senior Business Development Manager, Qualcomm Phil Eames, CEO, io-me Anil Malhotra, Founder & SVP Marketing & Alliances, Bango |
| 15.10 | Taking your online strategy mobile Nick Fuller Independent Consultant |
| 15.20 | Pepsi Case Study: Taking your online strategy mobile Alastair Macmichael, Group Account Director, Graphico |
| 15.30 | Personalising the mobile Internet Nic Newman, General Manager, TigerSpike |
| 15.45 | Networking break |
| Afternoon chairman: Andrew Grill, Mobile advertising strategist | |
| 16.15 | Research & case study: Mobile social media and business Tom Smith, Managing Director, Trendsmedia Mark Curtis, CEO, Flirtomatic |
| 16.45 | Agency panel: How to effectively use mobile for marketing and advertising David Fieldhouse, Head of Mobile, MediaCom Alex Meisl, Co-Founder, Sponge Graeme Ferguson, SVP Digital, Sony Music Alexandra Mecklenburg, International Brand Director, Ogilvy |
| 17.10 | Case study: How mobile advertising can work for businesses Ben Scott-Robinson, Creative Director, WeLoveMobile |
| 17.20 | Operator panel: What are operators doing to encourage the transition of digital strategy from online to mobile? Terrence Eden, Commercial Planning Manager, Vodafone Sarah Evans, Media & Commercial Partnerships Manager, O2 Ilicco Elia, Head of Mobile, Thomson Reuters |
| 17.45 | Generation Y and mobile: How organisations have to change their learning structures and engage in mobile to leverage Generation Y appetites Gerry Griffin, CEO & Founder, Skill-Pill M-Learning |
| 17.55 | Case study: Developing a 2 screen strategy for Joop Hugh Griffiths, Director of Mobile, Microsoft |
| 18.05 | The Netsize global marketing survey Alexander Vlasblom, Group Marketing Communications Director, Netsize |
| 18.15 | Networking and drinks |
If you are interested in speaking at Taking Internet Mobile, please contact James Cameron on +44 (0)7940 749874 or james@camerjam.com
