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we need to start designing products for the newbies. Android stuff is getting too complicated at exactly the time when 'normal' people are getting Android phones.

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I think “multi-screen” is a big opportunity and approach that will make itself clear in 2012.

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I think we’ll start to see a strong fusion of location-based mobile marketing with couponing, loyalty programs and mobile payments.

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The data shows that the smartphone adoption will drive US mobile advertising market to a $2 billion industry next year. 

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Mobile will be more connected to our every day life and enrich our interactions

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Brands who are neglecting to develop a solid mobile strategy are going to lose big.

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Keeping in mind that this is the ‘year of the ear’, I am also bullish about voice.

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There will be plenty of opportunities for anyone who is brave enough to focus right now on creating innovative, quality, appreciated by the mainstream, user based products.

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Mobile search is one of the fastest growing aspects of mobile

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...the biggest opportunities at the moment are joining the digital and physical worlds together in a way that only mobile can do.

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To find the cars you use your iPhone app. To open the car you use a RFID chip. To communicate you have a mobile tablet in the car.

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Customer insight will be a core business enabler – and differentiator

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The return on investment of extending products and services through mobile has become widely documented

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I try not to see people as rock stars, it's not the best preparation for interviewing them after all.

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I’m a terrible subordinate so I’ve usually worked for myself

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He is also an amazing “shit umbrella” allowing me to get on with the things I need to focus on

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Yes, I am a 5-phone-man – no one phone does everything I need or want it to.

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Mobile has a lot of very good solutions, apps and campaigns but even more really bad ones.

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The European Championships and Olympics should give Consumers and Brands an amazing opportunity to harness the power of mobile

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I want mobile to be seen as the beginning for transactions and not a secondary thought. Consumers are ready!

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I firmly believe that AR is going to be revolutionary for the mobile adult industry.

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Mobile will be the most accountable marketing channel, but we need to sort the plumbing out so people have confidence in the numbers.

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Brands and retailers are finally beginning to wake up to the fact that their customers are already mobile

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By 2013 you’re a dinosaur if you are not doing it [mobile] properly!

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I think there must be a third challenger to the iOS-Android axis.

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...by 2012 we should have many strong mobile wallet and mobile consierge services in the style of the first out of Japan

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Next year will be the year of Web Apps

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NFC is about to get interesting, I think. And both Android and WP7 seem to be getting much more attention at the moment

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Vision AR. In the furture all surfaces will have a stack of digital content. In 2012 the land grab will start in Europe

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Not bothering with the S as a silent protest at Apple’s refusal, for what looks like another year, to get NFC off the ground. And because Siri is crap

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Brands need to empower themselves and become educated buyers in the vast field of Mobile Vendors. Mobile is no longer a luxury, but a necessity

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My eyes are on the hundreds of mobile app teams we are training at the moment

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Mish-mashing technologies such as NFC, location and social, to create joined up consumer centric campaigns.

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I really believe that visual search is going to be big next year

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The screen size never matters to me, tis the personalization that hits the hardest.

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Practicing what I preach, I’d say the future is all about webapps and hybrid apps

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one third of mobile subscribers are open to opting in, but more than 70 percent have yet to be approached by a brand that they trust

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Web apps on mobile will of course be front and centre again

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Rich Media in mobile is coming from every angle: smartphone penetration, mobile streaming, mobile tv

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combine customer stated intent with past behaviour and pinpoint ad targeting driving to real world store upselling, and you have the holy grail of ALL advertising

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Robert DeNiro is probably my most famous boss

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10 years ago I arrived in Japan to set-up shop with my new wife.. it’s been a fantastic ride.

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We have more than 50 billion ad requests per month now and the data we are capturing is immense

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I find it amazing that consumers are all very worried about spending $1 or $2 on an app, but are happy to drop £100-£200 on a pair of Beats headphones

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I never get tired of Zite and use it pretty much every single day.

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my team officially call me “the noisiest person at SPB”

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Isn’t it time we throw away our calf skin wallets?

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Helping companies apply strategy to a hype-filled market of tactics.

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At the world’s 3rd largest retailer it goes without saying that NFC is a huge opportunity.

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the biggest opportunity in 2012 is the mobile internet

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If you’re not focused on mobile-first, then you’re missing the action.

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New startups like Amen, Aupeo or myTaxi show that if you create a simple usecase for mobile, usage will follow.

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From rural Uganda to central London, developers are looking for ways to transform society through apps

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