Mobile10: Aape Pohjavirta
Interviews with key mobile influencers
- Name
- Aape Pohjavirta
- Role
- Founder
- Company
- The Human Learning Project
“the biggest opportunity in 2012 is the mobile internet
”

What's your app of the moment?

My app at the moment is the next generation of mobile browsers that will make the apps go away. Having invented the mobile magazine [= apps] back in 2003, and thus understanding quite well that the only reason why they exist are technical limitations.
I find this whole "app-this-that-those" discussion extremely boring and a terrible waste of money and human effort. Seeing investors pouring money into "app creation platforms" that developers then create as per the investors orders makes me.. furious!
The only company that actually has understood the "app ecosystem" is Apple. Look at them, they make everybody else do the work and even keep a large chunk of the money.However, if you see "apps" as services that enable new things for us individuals and groups then my answer is completely different. My favorite apps at the moment:
- help me to exercise and keep track of where and what I've done [Endomondo]. I believe that mobile will have a tremendous impact / can provide an opportunity to improve our health & exercising methods.
- give me access to new recipies when I'm looking for inspiration [Epicurious]
- help me find new ideas and information on wine [Snooth]
- keep me connected and communicating with me friends and the world [Facebook & Twitter]

What is your primary phone?

iPhone.

Which mobile startups have you got your eye on?

Apple. They are onto something. The chatbot-marketed-as-siri shows that they have actually understood the original convergence slides from MIT - and they've watched the Knowledge Navigator-video often enough that they know how to implement the "Next Best Thing". Luckily they will be satisfied with the 10% market share so rest of the pack will have 90% to play in. If they only are courageous enough.
Ovellin. They come from our own Northern European ecosystem and have combined hard science (how to make computers understand music) with us, humans so often quitting on learning how to play guitar. A great implementation. I love them.
Senseg. Is hardwarem but it is so cool you that you must actually feel it! It brings haptics to touch-phones. TIME Magazine listed it among the 50 greatest inventions. I'd buy shares if anyone would be selling.
Blaast [and Oracle]. Both of these companies have the capability to use the cloud to deliver the smartphone experience to feature-phones. Blaast has of course the advantage of being fast and nimble whereas Oracle and the whole J2ME ecoystem should be seen as a huge startup.. like a soviet-union-size-startup ;-)
What is the biggest challenge facing the mobile industry and why?

The biggest challenge that faces our industry is fear. And to be more specific, people that are afraid of giving up something and of failure. And to make matters even worse these people are working in our industry. It is them that make change slow. They are the reason why the great things innovators dream never happen. I could continue the list, but instead I'd like to focus on a solution..
This can be changed by making passion and innovation an integral part of the compensation packages in our industry. And by demanding one documented failure per week. And by making EVERYBODY read and understand and implement the Riesian "Build-Measure-Learn" model into their Everyday.
What are you currently working on?

I am continuing my previous work in a new project called The Human Learning Project [as in Human Genome Project]. HLP is a global multidisciplinary collaborative effort that will enable delivery of personalized and optimized learning to all [it hasn't been announced yet, so this is a sneak preview].
The goals of HLP include the creation of a global research program of human learning, and the technical definition of human learning. At HLP’s core lie the Finnish expertise and tradition in mobile technology development and standardization and the core competencies and values of its world-leading educational system built on concepts of equality and inclusion.
What will be the biggest opportunity in 2012?

The biggest opportunity in 2012 is difficult to predict. It could be the resurrengecne of Nokia or J2ME. It could HTML5. Or it could be.. Hmm.. Angry Birds!
No, jokes aside, the biggest opportunity in 2012 is the mobile internet. It allows the creation of completely revolutionary ecosystems that bypass the rigid structures of our post-industrial societies. Just look at the Arab Spring.. In fact everyone in the mobile industry should do what Steve Jobs did when he wanted to find enlightement.. go to India and come back disappointed and understand that the future is right where we make it be. We are the opportunity and responsibility simultenously.
Who are your 3 rockstars in mobile?

Harald Neidhardt. Yes - Harald has been involved with digital for decades, yet he's capable of finding and seeing new things, becoming enthusiastic and passionate about them, without loosing himself, the wonderful person he is. And what he's done with MLOVE is incredible.
Aivars Ritovs. In fact I shouldn't mention him here because I'd like to keep him as my secret. NFC Team that he leads are probably the world's best at what they do. If you don't know him it's good - don't look him up. He's like Bob Dylan, wants to be alone. Ok?
Andrew-Redg J. Scott-Snodgrass. They are a renegade. A lunatic combination of British and US. Small and big. Evolution and revolution. Brideshead Revisited on App Store. Beauty and the Beast. Love him.
Who were you working for 10 years ago?

I was working for Exomi - a Finnish mobile gateway company as CMO. We were busy enabling the VAS-market in Latin America and reinventing the mobile gateway industry by introducing a "pay-as-you-go" model instead of the steep upfront payment license model used by the big players.
We were really successful and sold the company to Real Networks a few years later. The funny thing is that the guys bought Exomi back from Real a couple of years ago - and are currently reinventing the market again. They haven't.
Who was/is your best boss?

My first boss. In 1985 when I was a surfer dude, my first boss, Pekka Salo [@SaloPekka], an ex-ski jumper who had ended in a wheelchair because of a sporting accident, introduced me to two people he said represented revolution: Jim Morrison and Steve Jobs. He said that that is the level I need to aim for. The level of Jim Morrison & Steve Jobs. That's where I'm going. Thank you, Pekka, Jim, and Steve.

Who else should we interview and what would you ask them?

Jorma Ollila. You should ask him how does it feel.
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What is Mobile10?
The Mobile10 interview is a series of profile pieces on leading global influencers in the mobile sector. Each interviewee is asked to give their viewpoints on new mobile innovations and growth opportunities as well as revealing their own mobile habits over the course of 10 questions.





















