Mobile10: Ilicco Elia
Interviews with key mobile influencers
- Name
- Ilicco Elia
- Role
- Head of Mobile
- Company
- LBi
“Yes, I am a 5-phone-man – no one phone does everything I need or want it to.
”
Great speaker, very smart thinker and now head of mobile at LBi after nearly two centuries at Thomson Reuters. I give you Mr. Ilicco. Elia.

What's your app of the moment?

NewsRob – an RSS reader for Android that knock the socks of all other RSS readers – it is the single most important reason I am (mostly) devoted to the Android Platform. No-other Google Reader app comes close, I read/scan hundreds of posts a day

What is your primary phone?

This week, An HTC Trophy Windows Phone 7 with the “Mango OS” update (a surprisingly fantastic phone/OS combination) Next week probably back to my Nexus 1 Android for a while, then (probably) the iPhone 5 when it comes out. Obviously these sit alongside my trusty Blackberry Bold 9900 and a Nokia C7
Yes, I am a 5-phone-man – no one phone does everything I need or want it to.
Which mobile startups have you got your eye on?

Float (one of the new breed of content aggregators)
Serve (from Amex, so may not strictly be a startup, but has some very interesting plans)
Seamless (food delivery)

What are you currently working on?

LBi has a fantastic range of clients, and I am lucky enough to be working with companies like Lloyds Bank, BT, Virgin Atlantic, Coke, Grolsch, and Barratt Homes to name just a few! Alongside mobile specific projects, there is a culture of “blending” at LBi. Experts from each discipline work together to ensure the whole is greater than the sum of the parts. That means I get to work on projects and pitches that are not specifically mobile and it continually reinforces the fact that these days, everything needs to work together seamlessly.

What will be the biggest opportunity in 2012?

Anything mobile related. 2012 will be the year of…. no wait, that was 2011. Mobile Payments will start the slow but inevitable climb to the top of the mountain, and free us from the shackles of cash and cards.

Who are your 3 rockstars in mobile?

Can i have 4 please?
Russell Buckley – The Godfather of Mobile, need i say more?
Peter Vesterbacker – for his work with “Some Bazaar” as opposed to Angry Birds
Bob Schukai – for his tireless work leading Thomson Reuters on their current mobile journey and his work with @appsforgoodCDI
Jonathan MacDonald – for his relentless belief in the “right” way to personalise and advertise on mobile, even if the industry is about 10 years behind his thinking
Who were you working for 10 years ago?

1 year ago, 5 years ago, 10 years ago, 15 years ago, 20 years ago, it doesn’t matter…
Reuters
Who was/is your best boss?

Is that a trick question?
My current boss – obviously – Lorenzo Wood. what he doesn’t know, isn’t worth knowing (@lorenzowood). Previously, David Silverman at Reuters, a visionary and someone who has far too many patents to his name.

Who else should we interview?

For a no-nonsense interview with an 80′s soundtrack, Bob Schukai, CTO for Mobile, Thomson Reuters (tell him I said hi)
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What is Mobile10?
The Mobile10 interview is a series of profile pieces on leading global influencers in the mobile sector. Each interviewee is asked to give their viewpoints on new mobile innovations and growth opportunities as well as revealing their own mobile habits over the course of 10 questions.





















