No question, hands down winner is iHi. The BlueVia team has had hours of hilarity with it, and the beauty of it is it is super simple and just keeps giving!

iPhone 4, skipping the 4s and waiting for the 5. Please explain to me why people feel the need to tweet everything they ask Siri?

There is so much happening at the moment in London it would be unfair to pick one UK company, so I’ll go for a New York one to avoid upsetting anyone. The startup that literally changed how I interacted with an industry overnight is Turntable.FM. So annoying they were forced to block international traffic due to licensing problems. Ever noticed how its antiquated publishing rights frameworks that hold back our industry, not technology? Especially when its so easy to bypass the restrictions anyway via IP spoofing, so why bother in the first place. Lame.

Convincing people that not all Telco’s suck

APIs. More and more companies are opening up their digital assets and allowing developers to mash together stuff to create awesome new services.

My three are not all “pure mobile” but then not much is these days: Sam Ramji of Apigee (@sramji), Elizabeth Varley of TechHub (@evarley) and Yosi Taguri, developer of the mobile game Pah! (@yosit)

Ha, 10 years ago I was launching instalment number 5 of a perpetually running series titled “The next big thing in mobile” across Europe for O2. Instalment number 5 was MMS (picture messaging). It kinda worked, but never worked consistently enough. The experience gave me a life long bitterness towards industry standardisation, but the therapy has done wonders. Reflecting back, a startup would be over the moon about the money MMS makes, but it still feels like something I shouldn’t shout from the rooftops about being involved with.

Chris Book (@bookmeister) on the other hand tells everyone he meets that he invented the whole thing, and MMS is the solution to all of civilisations problems. Chris was on “the other side” launching MMS for Orange. If you meet him, smile politely and walk the other way.

My best boss is the one most likely to be reading this, so Jose Valles. But seriously we have managed to create an amazingly dedicated and passionate team inside Telefonica to build and deliver BlueVia. Jose has to take a huge credit for that. He is also an amazing “shit umbrella” allowing me to get on with the things I need to focus on. Unfortunately he seems to think that marketing is just going to parties, so some education is still required.

Tony Fish @tonyfish