Hootsuite on iPhone helps me be informed and productive although it needs Google + to be everything it should be

iPhone 4S

Those designed to drive business results rather than buzz. Buzz should come when a company delivers to the bottom line.

It’s sad to say but I believe it’s education. Many marketers are finally coming to the conclusion that they need to integrate mobile in their mix but they don’t know what to do, how to choose the right partner, or even the questions to ask

I’m just putting the bow on my new book from Wiley Publishing called Mobilized Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Readers will learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 150,000 campaigns developed by Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.

Mobile loyalty clubs that push engagement, sales and trial. Hipcricket’s survey tells us that one third of mobile subscribers are open to opting in, but more than 70 percent have yet to be approached by a brand that they trust.

Richard Ting from R/GA @flytip

Joy Liuzzo from InsightExpress @joyliuzzo

Barbara Williams from Microsoft @a2mobile3

A tremendous advertising and PR firm named WongDoody

Dave Thomas from Publicis in Salt Lake City. He now runs ThomasArts. Among other things, he taught me about managing expectations, having coined the word anticipointment.

Joy Liuzzo. She understands consumer behavior on mobile like none other. I would ask her how marketers should assess new technologies.