Mobile10: John Rankin
Interviews with key mobile influencers
- Name
- John Rankin
- Role
- Regional Director EMEA
- Company
- adsmobi
“The data shows that the smartphone adoption will drive US mobile advertising market to a $2 billion industry next year.
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What's your app of the moment?
Hotels.com for Ski Season bookings and the Kindle app for daily use. I have all my books on my Android device now! Wouldn’t go back to paper now.
What is your primary phone?
HTC Desire S. It’s the one with the camera on the front, great for skype calls with the kids when I’m travelling around Europe.
Which mobile startups have you got your eye on?
A lot of activity in the DSP market recently. This will be a game changer and help agency efficiencies with campaign, planning, operations and reporting.
What are you currently working on?
3D Advertising with Nokia. Adjitsu build the creative and we run it across our European Publishing base.
What will be the biggest opportunity in 2012?
Mobile will make a huge step forward in 2012. We’ve just released a brand new White Paper (Free Download at www.adsmobi.com/whitepaper) about the mobile advertising growth in the US, based on the data of research company mobileSQUARED. The data show that the smartphone adoption will drive US mobile advertising market to a $2 billion industry next year.
There are so many awesome creative coming out now for smartphones, tablets and Pc’s campaigns, it’s very easy to believe the projections for mobile ad-growth 2012 – 2014.
Who are your 3 rockstars in mobile?
The only guy in mobile I’ve heard truly described as a rockstar is Harald Neidhardt one of the founders of Smaato. Always amazes me just how wide his network of contacts go too, must be part of being a rock star.
Who were you working for 10 years ago?
Vodafone. Working on every new product and service between 2000 and 2005. So I saw the growth of Pre-pay, Mobile payments, GPRS and 3G, Boom in content revenues, Mobile email (now who could live without that now). Exciting times, I’ve always loved new and exciting tech.
Who was/is your best boss?
I’m a flat structure kind of guy so the best boss is one who involves me more and directs me less. It’s hopefully how I’m viewed by my team too.
Who should we interview next?
Go and check out Mark Anthony Baker from Fetch Media. That guy always has some amazing insights from all over the world of mobile.
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13th Jun 2012
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What is Mobile10?
The Mobile10 interview is a series of profile pieces on leading global influencers in the mobile sector. Each interviewee is asked to give their viewpoints on new mobile innovations and growth opportunities as well as revealing their own mobile habits over the course of 10 questions.
