Mobile10: Maarten Lens-Fitzgerald
Interviews with key mobile influencers
- Name
- Maarten Lens-Fitzgerald
- Role
- General Manager
- Company
- Layar
“Vision AR. In the furture all surfaces will have a stack of digital content. In 2012 the land grab will start in Europe
”
Great to get an interview from anyone at Layar, and General Manager Maarten stepped up to the plate on this occasion. Worth checking out their Layar Creation Challenge mentioned in this interview.
What’s your app of the moment?
Layar Beta with Vision, (out in a couple of weeks on ios and android)
What is your primary phone?
Iphone 4
Which mobile startups have you got your eye on?
I have my eye on Layar’s short list for its Creation Challenge. Lots of smart people and companies in there who are looking further than any SoMoLo app or network [see the full details of who the winners were AR Posters, Buy It!, Food2You, Fan Vision, FoldAR, DIBBS, They Live, Bath Life Magazine, Who Killed Guido? and ARcards.]
What are you currently working on?
Layar Vision, you can get more out of AR with it. Use it to recognize real world objects and display digital AR experiences on top of them. Layers are truly immersive as ordinary objects come alive with interactivity for engagement and direct commerce.
What will be the biggest opportunity in 2012?
Vision AR. In the furture all surfaces will have a stack of digital content. In 2012 the land grab will start in Europe
Who are your 3 rockstars in mobile?
Tomi Ahonen
Andi Rubin
[umm, that's only two. You Dutch are good with languages but not Maths it seems]Who were you working for 10 years ago?
Teleac/NOT (Dutch BBC focused on education)
Who was/is your best boss?
My wife
Who else should we interview?
Andy Rubin
Register for one of the upcoming events
13th Jun 2012
13th Jun 2012
17th Jul 2012
18th Sep 2012
25th Sep 2012
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What is Mobile10?
The Mobile10 interview is a series of profile pieces on leading global influencers in the mobile sector. Each interviewee is asked to give their viewpoints on new mobile innovations and growth opportunities as well as revealing their own mobile habits over the course of 10 questions.
