Mobile10: Torsten Schollymayer
Interviews with key mobile influencers
- Name
- Torsten Schollymayer
- Role
- Manager Marketing Strategy
- Company
- SapientNitro
“Mobile will be more connected to our every day life and enrich our interactions
”
Today’s interviewee is a good friend from the German mobile scene, working for SapientNitro/CLANMO and also involved with MLOVE. Take it away Torsten.

What’s your app of the moment?

That differs by the hour and I simply enjoy accessing mobile use cases when I move – when I travel I need the train schedule, when I work I need Evernote etc.

What is your primary phone?

I am carrying my iPhone 4 (and soon the “S”) and for testing reason the Galaxy SII.

Which mobile startups have you got your eye on?

In general there is nothing the recent 6 month that really amazed me as single idea. I still enjoy watching the established ones like Foursquare finding their way to add value to their customers and enriching the offering.

What are you currently working on?

Where is the excel sheet with the 9999 rows?! Well, several mobile projects for retail and aviation.

What will be the biggest opportunity in 2012?

Establishing mobile as leading online access. This actually means if for example one changes a word of the menu on the mobile offering the dotcoms will follow. Mobile will be more connected to our every day life and enrich our interactions, e.g. by paying with the mobile or ordering with it in a restaurant. [like the Pizza Express app that is nominated for the Effective Mobile Marketing Awards]

Who are your 3 rockstars in mobile?

Heike Scholz, Jonathan MacDonald, Harald Neidhardt and Steve Jobs needs to be named separately …

Who were you working for 10 years ago?

2001 … I was finishing studies in Sweden and worked for my own company as marketing director and project manager for website creations for gyms and medium sized publisher.

Who was/is your best boss?

I actually never experienced a “not so good” one, I must be lucky.

Who else should we interview?

Carlo Wirth (my fellow colleague and creative master mind of CLANMO)
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What is Mobile10?
The Mobile10 interview is a series of profile pieces on leading global influencers in the mobile sector. Each interviewee is asked to give their viewpoints on new mobile innovations and growth opportunities as well as revealing their own mobile habits over the course of 10 questions.





















